iGaming B2B
Soft2Bet logo
Visit website
Founded
2016-01-01 in Malta
Headquarters
Santa Venera, Malta
Email
sales@soft2bet.com

Soft2Bet is a global iGaming turnkey solutions provider founded in 2016 by Ukrainian entrepreneur Uri Poliavich. Headquartered in Santa Venera, Malta, the company employs between 1,001 and 5,000 people and serves online gambling operators with comprehensive platform solutions, including casino and sportsbook software, managed services, and its proprietary Motivational Engineering Gaming Application (MEGA). Soft2Bet holds more than 16 global licenses across regulated markets such as Denmark, Sweden, Romania, Greece, Spain, Mexico, Ontario, and Italy. The company has launched several successful B2C brands including Betinia, Yoyocasino, Campobet, Quickcasino, Don.ro, and ElaBet.gr. In 2025, Soft2Bet announced entry into the U.S. market through a market access agreement with Caesars Entertainment, launching a new iGaming brand in New Jersey powered by its award-winning MEGA gamification technology. The company has won multiple industry awards, including Platform Provider of the Year and Product Launch of the Year at the Global Gaming Awards EMEA 2025.

Detailed Review

Company History and Founding

Soft2Bet was founded in 2016 by Ukrainian entrepreneur Uri Poliavich. The company quickly established itself as a full-stack B2B iGaming technology provider, offering white-label and turnkey solutions. Over the years, Soft2Bet has expanded its licensing footprint to over 16 jurisdictions, including Denmark, Sweden, Romania, Greece, Spain, Mexico, Ontario, and Italy. In 2025, the company made a significant move into the U.S. market through a market access agreement with Caesars Entertainment, launching a new iGaming brand in New Jersey powered by its MEGA gamification technology.

Business Model and Core Products

Soft2Bet operates as a B2B provider, offering turnkey and white-label solutions that enable operators to launch and scale online casino and sportsbook brands. The company's core differentiator is the MEGA (Motivational Engineering Gaming Application) platform, introduced in 2023, which uses gamification mechanics to boost player retention and engagement. According to company reports, operators using MEGA have seen a 400% increase in screen time, 65% increase in Net Gaming Revenue, 50% increase in deposit amounts, and a 45% increase in Average Revenue Per User. The platform includes CRM, CMS, player account management, payment integrations with over 220 methods, multi-language support for over 20 languages, and access to over 12,500 games from 100+ providers. Its sportsbook covers 10 million esports events, 2 million pre-match and live events, and 200+ leagues with official data feeds.

B2C Brands and Market Presence

Soft2Bet also operates a portfolio of B2C brands that serve as showcases for its technology. These include Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), Don.ro (Romania), and ElaBet.gr (Greece). In Q1 2025, the company entered the African market with a turnkey partnership with Channels TV in Nigeria, launching the Waddibet.com/ng brand. The company has been aggressive in expansion, opening five new brands and four strategic sponsorships in Q1 2026 alone.

Financial and Regulatory Overview

Financially, Soft2Bet has raised approximately $53 million in funding and generated an estimated $12 million in revenue according to Owler. However, a 2023 report indicated that the Soft2Bet entity alone turned a €66.8 million profit. The company maintains a strong commitment to corporate social responsibility through the Yael Foundation, founded by Uri Poliavich in 2020, which invests in Jewish education. Soft2Bet has won multiple industry awards including EGR, SBC, and SIGMA honors, and most recently earned Platform Provider of the Year and Product Launch of the Year at the Global Gaming Awards EMEA 2025.

Leadership

The company is led by founder and CEO Uri Poliavich. In 2025, the company appointed Andrew Cochrane as Chief Commercial Officer to drive B2B expansion. Other executive appointments have been reported on social media but are not independently confirmed in credible business press at the time of research.

Key Products

  • Campobet

    B2C brand operating in Denmark, Mexico, and Sweden.

  • Yoyocasino

    B2C online casino brand focused on the Swedish market.

  • Quickcasino

    B2C brand launched in Sweden and later Denmark.

  • MEGA (Motivational Engineering Gaming Application)

    A gamification platform that uses personalized missions and rewards to increase player retention, engagement, and revenue.

  • Turnkey Casino & Sportsbook Platform

    Customizable B2B solution with game aggregation (12,500+ games), 220+ payment methods, multi-language support, and managed services.

  • Betinia

    B2C casino and sportsbook brand active in Denmark and Sweden.

  • Lodur

    B2C brand launched in Sweden in Q1 2026.

  • Zinx

    B2C brand launched in Romania in Q1 2026.

  • Betoro

    B2C brand launched in Denmark in Q1 2026.

  • Don.ro

    B2C brand targeting the Romanian market.

  • MEGA

    Motivational Engineering Gaming Application – a gamification platform that drives retention and engagement via personalised challenges and rewards.

  • iGaming Platform

    Turnkey software integrating casino, sportsbook, payments, and affiliate back-end, with 12,500+ games from 110+ providers.

  • Sportsbook Solution

    Betting platform offering live streaming, match tracker, risk management, official data feeds, and localised sports coverage.

  • Affiliate Platform

    Marketing and player-acquisition tools for operators.

  • Managed Services

    Full turnkey launch and compliance services for new markets.

  • ToonieBet

    Ontario-focused online casino brand.

  • Swiper

    Compliance-first brand operating in Romania and Ontario.

  • ElaBet

    Greek-launched brand with exclusive mythology-themed games, launched in 2025.

  • Soft2Bet Turnkey Platform

    Full-stack online casino and sportsbook solution with multi-brand capability, real-time data feeds, and 100+ gaming provider integrations.

  • ElaBet.gr

    B2C online casino brand launched in Greece in early 2025, featuring mythology-themed exclusive games.

  • Waddibet.com/ng

    B2C online sports betting and casino brand launched in Nigeria in Q1 2025 under a turnkey partnership with Channels TV.

Offices & Headcount

2500 employees (approx.)

Key Persons

Exhibition History

Recent News

Related Companies

Suggest an edit / report inaccuracy