Yoel Zuckerberg is an iGaming industry veteran with over 15 years of experience spanning B2C and B2B operations. He joined Soft2Bet as Chief Product Officer in October 2022, tasked with driving the company’s product roadmap, gamification engine (MEGA), and data-driven personalisation.
Prior to Soft2Bet, Zuckerberg held senior product roles at Aspire Global, serving as VP Product from 2019 to 2022 after a brief stint as Head of Product in the same year. Earlier, he was Senior Product Gaming Team Leader at Ladbrokes Coral Group from 2017 to 2018 and CRM Team Leader B2B US at 888Holdings from 2016 to 2017.
Zuckerberg holds a Bachelor’s degree in Business and Marketing from ICHEC Brussels Management School. He is known for advocating fast iteration cycles, modular technology stacks, and a focus on regulated market expansion.
Career History
| Company | Role | Dates |
|---|---|---|
| 888Holdings | CRM Team Leader B2B US | 2016-01-01 – 2017-01-01 |
| Ladbrokes Coral Group | Senior Product Gaming Team Leader | 2017-01-01 – 2018-01-01 |
| AspireGlobal | Head of Product | 2019-01-01 – 2019-01-01 |
| AspireGlobal | VP Product | 2019-01-01 – 2022-01-01 |
| Soft2Bet | Chief Product Officer | – present |