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Allwyn

Operator
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Founded
2016-01-01 in Prague, Czech Republic
Headquarters
Lucerne, Switzerland

Allwyn is a multi-national lottery-led gaming entertainment company with leading market positions across Europe (Austria, Czech Republic, Greece, Cyprus, Italy) and North America (US state lotteries including Illinois and the UK National Lottery). The group was formed in 2016 when Czech billionaire Karel Komárek’s investment group KKCG merged its lottery and gaming assets with those of EMMA Capital to create SAZKA Group. That entity rebranded as Allwyn in 2021, and the parent company was renamed Allwyn AG in 2022. Today, Allwyn operates a diversified portfolio that includes instant‑win games, scratch cards, iGaming, retail casinos, sports betting, and a growing digital‑first business. The company’s stated purpose is “making play better for all,” with a strong emphasis on player protection, innovation, and returning value to good causes. In financial year 2025, Allwyn returned €4.9 billion to good causes and gaming taxes and generated €4.1 billion in net gaming revenue, supported by more than 8,000 employees worldwide. The company is listed on the Athens Stock Exchange after a business combination with OPAP, and its global headquarters is in Lucerne, Switzerland.

Detailed Review

History and Founding

Allwyn’s roots trace back to the historic Czech lottery operator SAZKA, but the modern group emerged in 2016 when KKCG and EMMA Capital combined their lottery and gaming holdings into SAZKA Group. Over the following years, SAZKA Group expanded through a series of strategic acquisitions: a 67% stake in Croatian sports‑betting provider SuperSport (2018), additional interests in Greek lottery giant OPAP (2019–2022), and an interest in Betano (2022). The company rebranded as Allwyn in 2021, and in 2022 it was awarded the fourth UK National Lottery licence, beginning operations in February 2024. That same year, Allwyn acquired Camelot Lottery Solutions (the previous UK operator) and Camelot’s Illinois operations, making it the operator of the Illinois state lottery.

Recent Expansion

2024 and 2025 saw further acceleration: Allwyn acquired a 70% stake in digital instant‑win games supplier Instant Win Gaming, increased its shareholding in OPAP to 50%+, and redomiciled its international entity to Switzerland. In 2025, the company announced a business combination with OPAP to create the second‑largest listed lottery and gaming operator globally, and it acquired a majority stake in daily fantasy sports operator PrizePicks. Allwyn also signed multi‑year sponsorship deals with Formula 1 and the McLaren Formula 1 team, launched the F1 Allwyn Global Community Award, and in 2026 appointed Khalid Reede Jones as CEO of Allwyn North America.

Business Model and Products

Allwyn’s product and service portfolio spans both operator and supplier roles. As an operator, it runs national lotteries (UK, Czech SAZKA, Greek OPAP, Austrian Casinos Austria, Italian Lotto through the LottoItalia consortium), retail casinos, sports betting (OPAP’s Betano, SuperSport), and digital‑first games. Its B2B technology arm, Allwyn Lottery Solutions, offers a full iLottery platform: Genesis Player Account Management, Draw‑Based Games, Apollo Remote Gaming Server for instant‑win games, Command back‑office administration, Atlas data and insights platform, Promotions and Bonusing tools, and an RGS Aggregator. The group also owns brands like FastPlay (Illinois e‑instant) and Novibet.

Leadership

The company is led by CEO Robert Chvatal (appointed 2021), with a strong C‑suite that includes CFO Kenneth Morton, CIO Stepan Dlouhy, Chief People & Culture Officer Naida Buljugic, Chief Customer Intelligence & Innovation Officer Jan Sterba, Chief Officer Global Partnerships Pavel Turek, Chief Brand Officer Tatiana Jouanneau, Chief Strategy & Transformation Officer Alexis Zamboglou, and Group General Counsel Jonathan Handyside. Allwyn Digital is led by CEO Kresimir Spajic. The board is chaired by Karel Komárek, the founder of KKCG.

Financial Performance and Impact

Allwyn’s financial performance has been robust, with total revenue of $10.3 billion (USD) in FY2025, 12% year‑on‑year growth, and an adjusted EBITDA margin of 39%. The company serves more than 130 million players through over 100,000 points of sale. Its sustainability strategy is built around four pillars – Play, People, Partner, Planet – and it holds World Lottery Association Level 4 certification across all lottery operations. In 2025, Allwyn paid €4.8 billion to public funds and good causes, including €2 billion from the UK National Lottery.

Key Products

  • Lottery Games

    Traditional draw‑based lotteries operated through national licences (e.g., UK National Lottery, SAZKA, OPAP, Casinos Austria, Italian Lotto).

  • Instant Win Games

    Digital scratch‑off / instant‑win games via proprietary RGS (Apollo) and the Instant Win Gaming subsidiary.

  • Retail Casino

    Land‑based casino operations, primarily in Austria (Casinos Austria) and the Czech Republic.

  • Sports Betting

    Retail and online sports betting under brands Betano (OPAP) and SuperSport (Croatia).

  • iGaming

    Online casino, live casino, and other digital gaming content.

  • Genesis Platform

    Allwyn Lottery Solutions’ iLottery platform comprising Player Account Management (PAM), Draw‑Based Games (DBG), Command admin portal, and Atlas data & insights.

  • Apollo RGS

    Remote Gaming Server for third‑party instant‑win game aggregation.

  • FastPlay

    Digital e‑instant games offered in Illinois and other markets.

  • PrizePicks

    Daily fantasy sports (majority stake acquired 2026).

  • Novibet

    Online sports betting and gaming brand (acquired 2022).

  • OPAP

    Greek lottery and gaming operator (50.18% ownership).

  • SAZKA

    Czech lottery and gaming operator (100% ownership).

  • Casinos Austria

    Austrian casino and lottery group (majority stake).

Offices & Headcount

8000 employees (approx.)

Key Persons

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