Greece’s 2025 gambling revenue rises 6.7% to €3.07B, land-based retains majority share
2026-07-16
Source: iGaming Business
Greece’s total gambling GGR rose 6.7% to €3.07B in 2025, with land-based still dominant at 61.2% share and online growing 10.5%. Public revenues hit €1.17B while the regulator tightened advertising controls, expanded its player registry, and blocked over 12,600 illegal domains.
The Hellenic Gaming Commission (EEEP) has reported that Greece’s total gross gaming revenue (GGR) reached €3.07 billion in 2025, a 6.7% increase over the previous year, driven principally by sustained expansion in the online gambling segment.
Land-based operators continued to dominate, generating €1.88 billion and accounting for 61.2% of total GGR. Within this sector, number games such as KINO led with €711.3 million (37.8% of land-based revenue), followed by land-based sports betting at €414.2 million (22%), Video Lottery Terminals at €365.9 million (19.5%), and casinos at €268.6 million (14.3%). State lotteries contributed €114.6 million, while horse racing remained marginal at €6.4 million.
Remote gambling, representing 38.8% of total GGR, grew by 10.5% year-on-year to reach approximately €1.19 billion. Fixed-odds betting (including real and virtual events) generated 40.3% of online revenue, while other products – live casino, poker, and slots – made up the remaining 59.7%. The EEEP noted that 24 licensed operators were active online, with additional applications under review.
Public revenues from gambling – comprising taxes, levies, and licence fees – totalled €1.17 billion, an 11.2% rise from 2024. Online betting operators contributed the largest share of these receipts at €736.94 million (63.1%), followed by OPAP with €326.66 million. OPAP itself reported a record GGR for its fiscal year ending December 2025, boosted by a 16.9% increase in iGaming revenue as its integration with Allwyn advanced. Casinos and the Greek State Lotteries added €61.76 million and €42.60 million, respectively.
Regulatory and enforcement measures
The EEEP launched the initial phase of a central player registry in 2025, with seven licence holders connected, enabling unique identification across operators and laying the foundation for a unified self-exclusion system. The regulator processed 57 indefinite self-exclusion requests; data showed that 84% of applicants were male and 63% were aged 35 or younger.
Advertising oversight intensified, with total gambling ad spend estimated at €130 million. Online channels captured the largest portion, followed by television. The commission approved 1,301 advertising plans and rejected 156. Separately, the Hellenic National Bioethics and Technoethics Commission recommended tighter controls on marketing to minors, including limits on broadcast timing and online ad frequency.
Enforcement against illegal gambling escalated. The EEEP issued six blacklist updates, raising the number of blocked domains from 9,590 in 2024 to 12,642. It also received 586 whistleblower reports. The government estimated that illegal activity cost the state approximately €400 million in lost revenue in 2025. A study commissioned by the regulator found that 10% of respondents said influencers were their direct entry point to an unlicensed gambling website.