Aruze Gaming Group

History and Corporate Structure

Aruze's corporate lineage begins in 1969 when Universal Lease Company was founded in Japan, later evolving into Universal Entertainment. The modern Aruze Gaming America was established in Nevada in 1983, initially operating as UDN. For decades, the company built a reputation for slot machine manufacturing under the Aruze brand, known for distinctive cabinet designs and game math. In August 2023, Empire Technological Group acquired the assets of Aruze Gaming, merging it with the earlier acquisition of Play Synergy to form Aruze Gaming Global (AG2). The entity operates as a privately held company under Empire Technological Group, with its global headquarters in Las Vegas, Nevada. The company holds regulatory licenses in over 150 jurisdictions across North America, Latin America, and other regulated markets.

Products and Platforms

Aruze's product line spans both physical and digital gaming environments. Video slots and mechanical reel slots are core products, featuring the popular Double Firestorm Bison and Double Firestorm Wolf titles, which ranked number one and two in Latin America according to Eilers & Krejcik Gaming reports. Electronic table games (ETGs) include multi-terminal and standalone systems supplied under the former Play Synergy brand, now fully rebranded as Aruze. The company also offers enhanced table games with integrated electronic betting, as well as back-end gaming systems for casino management and player tracking. iGaming solutions provide social and real-money online casino content for remote player engagement.

Market Position and Licensing

Aruze Gaming Global has secured regulatory approvals from 14 tribal gaming authorities and 4 additional state regulators, adding to an existing base of over 150 active licenses. The company supplies casinos across the United States, Latin America, and select Asian markets, with an operational presence in Macau, the Philippines, and Australia. Its primary focus remains the Americas. The company competes with larger manufacturers such as IGT and Aristocrat by emphasizing innovative game math and responsive customer service. The Double Firestorm series has been a standout performer in Latin America, demonstrating the company's ability to generate operator revenue in key markets.

Recent Developments and Leadership

In August 2025, the company appointed Srini Adiraju as Chief Technology Officer, bringing over 25 years of experience from WMS Gaming, Scientific Games, and Visteon Corporation. Kelcey Allison was promoted to Global COO in September 2023, and Mark Hettinger joined as General Counsel at the same time. The leadership team collectively holds hundreds of gaming-related patents. In September 2025, Mike Sands and David Vitullo were promoted to Global Senior Vice President roles for Sales & Marketing and Finance & Accounting respectively. These moves signal a strategic focus on technology integration, global expansion, and consolidating the product portfolio under a unified Aruze brand.