- Headquarters
- United Kingdom
- sales@b2bgaming.com
B2B Gaming is a United Kingdom-based provider of agile, modular online gaming platforms serving the sports betting, casino, and games sectors in regulated markets. The company positions itself as a comprehensive B2B partner that reduces the cost, complexity, and risk of entering the online gaming industry. Its core offering is a hosted, fully managed platform that includes a full suite of products, back-office control systems, and legal support—ranging from license rental to a complete turnkey solution. B2B Gaming also operates as a game developer, provider, and aggregator, offering a library of content through its aggregation system. The company has expanded through strategic acquisitions, notably purchasing cryptocurrency-based software provider Asia Live Tech and its sister company Start Live Casino in a deal that broadened its product portfolio and technological capabilities. While the company's exact founding date remains unspecified in the available records, its headquarters are based in the United Kingdom with additional operational reach through the acquired entities.
Detailed Review
Platform and Products
B2B Gaming functions as a technology partner for both new entrants and established operators in the iGaming space. The company’s primary value proposition is its agile, modular platform architecture, which allows clients to select only the components they need—from a simple license rental to a fully hosted gaming environment with an integrated back-office system. This flexibility is designed to serve white-label operators, third-party sites, and businesses looking for a quick time-to-market without building infrastructure from scratch.
The platform includes a comprehensive suite of products: sports betting software, a full casino product (often including slots, table games, and live dealer options), and a game aggregation layer that connects multiple third-party providers. The back-office control system provides operators with tools for player management, reporting, payment processing, and regulatory compliance. B2B Gaming also offers legal support and licensing assistance, which is critical for operators targeting regulated jurisdictions.
A notable strategic move was the acquisition of Asia Live Tech and Start Live Casino, which integrated cryptocurrency-based software and a live casino product into B2B Gaming’s ecosystem. This acquisition likely enhanced the company’s ability to serve operators focused on digital currency payments and live dealer experiences.
Market Position and Strategy
Despite these strengths, the public profile of B2B Gaming remains relatively low. The company does not have a well-documented history of funding rounds, founding dates, or extensive media coverage. The available information suggests a company focused on operational execution rather than public visibility. Its market position is that of a smaller, niche B2B provider competing with larger platforms like those from Flutter, Light & Wonder, and IGT. However, its modular approach and acquisition strategy indicate a deliberate effort to carve out a distinct segment in the B2B iGaming supply chain.
Key Products
Start Live Casino
A live casino product acquired alongside Asia Live Tech, providing real-time dealer games for operators.
Agile Modular Platform
A hosted, fully managed gaming platform that includes sports betting, casino, and games. The modular architecture allows clients to select from license rental, legal support, back-office control, or a full turnkey solution.
Game Aggregation System
A system that connects multiple game providers, allowing operators to offer a diverse library of slots, table games, and live dealer options through a single integration.
Sports Betting Software
A dedicated sportsbook module for accepting wagers on sporting events, including odds management and risk management tools.
Asia Live Tech
A cryptocurrency-based software provider acquired by B2B Gaming, likely adding digital currency payment processing and crypto-native gaming products.