Betbazar

History and Business Model

Betbazar was launched around 2017 as a B2B marketplace for iGaming products, solving the friction of operator-provider discovery and integration. It aggregated hundreds of third-party solutions—sportsbook platforms, data feeds, esports content, streaming services, and AI tools—under one standardized interface, reducing time-to-market for operators and giving smaller providers global reach. In late 2024/early 2025, the company underwent a strategic transformation, rebranding as B1 (Be One) and pivoting from a marketplace to a product-first technology company focused on proprietary AI and data infrastructure. CEO Alex Iaroshenko recognized that the marketplace model offered limited differentiation, and the new direction emphasizes building owned, high-value products.

Core Products

B1 AI Content is a suite of AI-generated sports entertainment experiences, including AI Cricket, intelligent avatars, and adaptive gameplay designed to boost player engagement beyond traditional sportsbook offerings. B1 Sports Data Feed provides real-time data covering 18 sports and 30,000 monthly events, giving operators low-latency data, odds, and operational control for scaling their sportsbooks. The legacy Betbazar Marketplace is being phased out but still supports existing partners. Additional offerings include AI personalization tools for player behavior analysis and fraud detection, plus odds and streaming services via partner integrations.

Market Position and Competition

B1 positions itself as a boutique technology provider rather than a mass-market platform. Its focus on AI and high-frequency data targets operators seeking differentiation in crowded regulated markets. Competitors include larger B2B suppliers such as Kambi, Sportradar, and Genius Sports. The company's strengths lie in speed of AI product development, deep integration capabilities, and a niche focus on emerging sports like AI Cricket and esports. Challenges include rebranding risk and needing to demonstrate scalability of AI content beyond early adopters.

Partnerships and Licensing

B1 has announced partnerships with STATSCORE for real-time sports data, Altenar for sportsbook software integration, and Turbo Stars for content distribution. The company holds B2B licenses from the UK Gambling Commission and Malta Gaming Authority, enabling operations in key regulated markets. Financial backing is not publicly disclosed; the company appears privately funded or bootstrapped. Headcount is estimated between 30 and 70 employees, though no official figure is available.

Leadership

The company is led by CEO Alex Iaroshenko, who has driven the pivot from marketplace to product-first. No other C-level executives or founders have been confirmed through independent public sources.