BiS SiGMA South America

History and Founding

BiS SiGMA South America began as the Brazilian iGaming Summit (BiS) in 2022, founded by Alessandro Valente and Carlos Cardamas in São Paulo. In 2023, the Malta-based SiGMA Group acquired the BiS brand and entered a partnership with the original founders, rebranding the event as BiS SiGMA South America. This joint venture leveraged SiGMA's global event network and the BiS team's local regulatory and market expertise, quickly establishing the summit as the leading iGaming gathering in Latin America.

Business Model and Revenue

The summit generates revenue primarily through exhibitor booth sales, sponsorship packages, delegate tickets, and premium networking events. The organisers offer tiered sponsorship opportunities for technology providers, payment firms, operators, and affiliates. Additional revenue streams include the SiGMA Poker Tour entry fees and the gala awards sponsorship. The event's rapid growth in attendance and exhibitor numbers indicates strong commercial viability.

Core Products and Brands

The flagship product is the annual BiS SiGMA South America summit, a four-day conference and exhibition held at the Transamerica Expo Center in São Paulo. A secondary event is BiS Brasília, an institutional forum focused on regulatory and policy discussions with government officials. The SiGMA Poker Tour provides informal networking through a poker tournament, and the Gala Awards & Auction recognises industry excellence and supports charity.

Market Position and Competitors

BiS SiGMA South America is the largest iGaming event in Latin America, surpassing other regional summits such as SBC Summit Latinoamérica and Claro Gaming Summit. Its scale—18,500 delegates, 400+ exhibitors, 250+ speakers—and strong focus on Brazil's evolving regulatory framework give it a unique competitive advantage. The event attracts decision-makers from operators, suppliers, regulators, and investors, making it a highly effective platform for business development and market entry.

Leadership and Governance

The summit is led by a joint leadership team. Alessandro Valente serves as CEO of BiS and Carlos Cardamas as Co-Founder. Eman Pulis is Founder and CEO of SiGMA Group, providing overall strategic oversight. Heathcliff Farrugia is Chief International Officer at SiGMA Group, and Rubens Barrichello serves as Non-Executive Director in Latin America. The combination of local founders and international executives ensures cultural relevance and global reach.

Regulatory and Industry Engagement

The summit dedicates significant agenda space to compliance, licensing, and governance, featuring prominent Brazilian lawmakers and regulators. This focus is critical as Brazil moves toward full regulation of sports betting and iGaming. The organisers also host BiS Brasília to foster direct dialogue between industry stakeholders and government officials.

Recent Developments and Outlook

The 2026 edition set new attendance records, underlining the event's growing importance. The organisers have introduced a matchmaking app and curated networking tables to address the challenge of targeted networking at scale. Future editions are expected to expand coverage of other Latin American markets beyond Brazil, in line with the event's "South America" branding. The partnership between SiGMA and BiS appears stable, positioning the summit for continued growth as Latin America's iGaming sector matures.