BiScience Ltd

History & Founding

BIScience was founded in 2009 in Tel Aviv, Israel, by Kfir Hod Moyal and Assaf Toval. The company originally focused on digital measurement technology and over time built a large opt-in panel of users whose browsing behavior is passively tracked across devices. Its legal name is BiScience Ltd, and it operates under the brand name BIScience. The company has remained privately held and has not publicly disclosed funding rounds, though Crunchbase lists it as a Series A company.

Technology & Methodology

The foundation of BIScience’s intelligence is its global opt-in panel of 30 million users. Panelists’ online interactions—across desktop, mobile, and tablet—are passively measured, providing a stream of real digital behavior rather than relying on server logs or cookie pools. The company employs machine vision and AI algorithms to classify content in real time across websites, apps, videos, and social platforms. Statistical modeling benchmarks the data against third-party sources to ensure representativeness, and a big-data infrastructure validates and harmonizes data from multiple points. BIScience holds patented measurement algorithms developed over more than a decade.

Products & Services

BIScience’s flagship product is AdClarity, a digital advertising intelligence platform that monitors display, video, YouTube, programmatic, and social ads, enabling competitive analysis, creative benchmarking, and media buying optimization. In 2024, AdClarity was expanded to include linear TV measurement, allowing consistent cross-media attribution using the same panel and metrics. Consumer Behaviors is an audience analytics solution that segments the panel by demographics, interests, and online behaviors to reveal engagement patterns. Purchase Data provides transaction-level insights linking online behavior to actual purchases for conversion and ROI analysis. The company also offers Cross-Media Intelligence, unifying digital and linear TV reporting. Additionally, BIScience operates consumer-facing tools such as Urban VPN, 1ClickVPN, Urban Browser Guard, and Urban Safe Browsing, which are reportedly used to recruit panelists and collect browsing data.

Market Position & Clients

BIScience positions itself as a cross-media intelligence provider serving over 2,000 brands globally, including Fortune 500 companies, major agencies, retailers, publishers, and investment firms. Its ability to deliver deep behavioral insights at scale distinguishes it from competitors that rely solely on ad server logs or third-party cookies. The company emphasizes its proprietary panel and patented measurement as key differentiators. The addition of linear TV intelligence positions it to compete with established cross-media measurement firms.

Controversies & Privacy Concerns

In January 2025, security researcher Wladimir Palant published an investigation alleging that BIScience collects browsing history “under false pretenses” through its consumer VPN and browser tools, claiming users are not adequately informed that their data is commercialized. BIScience has not publicly responded to these allegations. The controversy has raised concerns among regulators and privacy advocates, though no formal actions against the company have been reported. This issue remains an important consideration for potential clients evaluating the company’s ethical and compliance standards.

Leadership

The leadership team is compact and centered on the co-founders. Kfir Hod Moyal serves as Co-Founder & Chief Executive Officer (CEO). Assaf Toval is Co-Founder & General Manager (GM), a role that may encompass operational leadership equivalent to COO. Eran Netzerel holds the position of Chief Financial Officer (CFO). No other C-level executives (CTO, CCO, COO) were publicly confirmed in available sources. The company’s official “About Us” page lists these three individuals, along with VP-level roles such as VP Product and Strategy.