Buen Paso Media

History and Founding

Buen Paso Media began in 2017 as a conventional SEO agency, working with clients across various industries including iGaming. In 2018, the company expanded its client base and launched its first online casino site, which began generating revenue that same year. A key milestone came in 2019 when it sold one of its websites to a well-known lead generation company, using the proceeds to invest more heavily in its own lead generation operations. That year also saw its Spanish bingo brand, mejorbingoonline.com, receive a nomination for Best Bingo Site in Spain at the Premios eGaming awards. During 2020, despite the global pandemic, the company experienced exponential growth, launching new sites and entering additional markets. By 2021, management set a two-year goal to transform Buen Paso Media into a fully dedicated lead generation company, a transition completed in 2023 when it ended its last SEO client relationship.

Business Model

The company's current model centers on a portfolio of feature-rich affiliate websites in Spanish and Portuguese that attract high-intent visitors. These sites cover 15 markets, including major Latin American countries and Iberia, and are optimized to convert readers into depositing players at partner sportsbooks, casinos, and bingo platforms. Buen Paso Media works with more than 100 regulated betting brands, focusing on operator partners that offer a top-tier user experience, reliable payment methods, and strong customer support. The company tracks results through measurable ROI and real-time reporting, claiming that its traffic shows a high propensity to deposit and remain active. Revenue is generated through affiliate commissions—typically revenue share or CPA deals—from the operators. The firm formerly offered SEO services (on-page optimization, technical SEO, link building) for the iGaming industry, but these were discontinued in 2023 as part of the strategic pivot.

Market Position and Operations

Buen Paso Media operates in the competitive iGaming affiliate space, targeting the fast-growing Latin American and Iberian markets. Its remote team of approximately 18 employees, located across Mexico, Brazil, and Spain, combines decades of collective iGaming experience—the company cites 55 years of cumulative team expertise. This lightweight, agile structure allows it to adapt quickly to regional regulatory changes and player preferences. The company emphasizes responsible gaming and ethical lead generation, maintaining transparency and integrity as core values. It does not publicly list all its website names, but confirmed properties include mejorbingoonline.com and other sites covering sports betting, casino, and bingo. The firm is privately held and headquartered in London, UK.

Leadership

The only publicly named executive is Felipe del Pino, Co-Founder & Managing Director. According to an Affiverse Media affiliate spotlight article, he previously served as Global Head of SEO at an unspecified company before co-founding Buen Paso Media. No other C-level officers—CEO, CTO, CCO, COO—were identified through available sources, suggesting a lean organizational structure.