iGaming B2B
Founded
2018-01-01 in Altendorf, Canton of Schwyz, Switzerland
Headquarters
Altendorf, Switzerland

bwise Media is a global marketing and media company headquartered in Altendorf, Switzerland, that specializes in advertising for the sports and iGaming sectors. Founded in 2018, the company operates as a boutique agency partnering with leading brands to deliver premium media buying, performance marketing, sponsorships, and proprietary in-house AdTech. With a distributed team of over 75 professionals across offices in Vienna, Montevideo, Copenhagen, São Paulo, and Lisbon, bwise Media handles more than five billion monthly impressions and serves over 100 iGaming brands. The company’s edge lies in combining local market expertise with global scale, leveraging exclusive inventory and real-time optimisation to maximize return on investment. Its technology stack includes custom advertising technology designed to outperform standard programmatic solutions. bwise Media positions itself as a growth partner for brands seeking to connect with sports and gaming audiences worldwide, focusing on data, creativity, and technology to drive measurable outcomes.

Detailed Review

Company History

bwise Media was founded in 2018 in Altendorf, Canton of Schwyz, Switzerland. The company rapidly expanded its footprint, establishing offices in key markets across Europe and South America. While the founding team beyond CEO Christian Czerko is not publicly detailed, the agency has grown to a team of over 75 professionals, indicating steady organic growth.

Business Model

bwise Media generates revenue through service fees from its bundled offerings: direct media buying, performance marketing, sponsorships, and activations. The company does not disclose pricing or specific contract terms publicly. Its model relies on access to exclusive inventory and real-time optimisation technology to deliver measurable results for clients, primarily in the iGaming and sports sectors.

Products and Services

bwise Media does not market distinct product names; its offerings are packaged under the corporate brand. Service categories include Direct Media Buying (premium ad placements on sports and iGaming publishers), Performance Marketing (data-driven campaigns focused on conversions and ROAS), Sponsorships & Activations (integrated sponsorship deals and on-the-ground activations), and In-House AdTech (proprietary technology for campaign optimisation and audience targeting). The company claims to handle over five billion monthly impressions.

Market Position

bwise Media competes with other specialised iGaming advertising agencies and programmatic platforms. Its focus on exclusive inventory and local expertise across multiple continents gives it a differentiated position. The company serves over 100 iGaming brands, indicating a strong client base, though specific client names are not publicly listed. The agency has exhibited at industry events such as iGB Affiliate Barcelona, signalling active participation in the affiliate marketing ecosystem.

Key Leadership

The only publicly confirmed executive is Christian Czerko, Chief Executive Officer. Other C-level roles, such as COO, CTO, and CCO, could not be independently verified from available sources. The company’s leadership team may include co-founders or other executives, but their names and titles are not disclosed in the research material.

Key Products

  • Direct Media Buying

    Access to premium, exclusive inventory from top sports publishers, enabling advertisers to reach highly engaged audiences.

  • Performance Marketing

    Data-driven user acquisition and retention for iGaming brands via paid search, paid social, SEO, affiliate, and app marketing.

  • Sponsorships & Activations

    Brand integration with sports audiences through partnerships with clubs, leagues, and event-driven campaigns.

  • In-House AdTech

    Proprietary advertising technology platform delivering real-time optimisation, dynamic creative, and advanced analytics.

Offices & Headcount

75 employees (approx.)

Key Persons

Exhibition History

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