Cellectivity Ltd
- Founded
- 2001-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
- Phone
- +44 20-7424-7200
Cellectivity Ltd is a UK-based holding or parent company registered in England and Wales with its operational arm, Cellectivity2Go Ltd, active in mobile sports betting since 2001. The company develops and manages the Bet2Go platform, a state-of-the-art mobile betting application that aggregates odds from multiple major bookmakers, allowing users to compare prices, manage accounts, deposit, withdraw, and place bets within a single interface. Bet2Go is described as a white-label solution that Cellectivity partners with online bookmakers, marketing organizations, and media companies to distribute. The platform offers coverage of thousands of events with over half a million odds at any time, including live in-play betting. Cellectivity2Go markets itself as the #1 in mobile betting and claims proprietary technology for fast browsing and one-click betting. The company does not appear to have disclosed funding rounds or detailed financials publicly and has maintained a low public profile with no notable press coverage or leadership announcements in recent years.
Detailed Review
Cellectivity Ltd functions primarily as a corporate shell for the intellectual property and operational company Cellectivity2Go Ltd. The core product is the Bet2Go platform, which serves as both a direct-to-consumer mobile app (available on iOS and Android) and a third-party white-label betting solution. The platform differentiates itself by offering aggregated odds comparison across multiple bookmakers, enabling users to place bets at the best available price without switching between separate bookmaker apps or websites. Bet2Go integrates account management for major bookmakers, allowing one-click account creation, deposits, and withdrawals. The technology emphasizes speed, claiming bets can be placed in under 30 seconds.
Cellectivity2Go’s website states it partners with premium online bookmakers, marketing organisations and media companies. However, specific partner names, revenue figures, and user numbers are not publicly disclosed. The company is headquartered in London, with its registered address in the St. Paul’s area. Despite operating since 2001, Cellectivity has maintained a low public profile with no notable press coverage, leadership announcements, or funding news in recent years. The company’s longevity suggests a steady, private operation focused on the B2B white-label betting market rather than consumer brand building.
Bet2Go is also offered as a white-label solution, allowing partners to deploy the platform under their own brand. An API is available for third-party integration. The platform covers thousands of sporting events with live in-play betting and claims hundreds of thousands of odds at any time. No public information exists on user counts, revenue, or specific licensing details beyond the company’s UK registration.
Key Products
Bet2Go
A mobile sports betting platform that aggregates odds from multiple bookmakers, allowing users to compare odds, open accounts, deposit, withdraw, and place bets within the app. Available on iOS and Android, also offered as a white-label solution.
Bet2Go API
An API offering that allows third-party partners to integrate betting functionality from the Bet2Go platform into their own applications or websites.