CHEETEYE

History

CHEETEYE was founded in 2007 by Graeme Powell in South Africa, initially providing software solutions to major South African casino operators. The company expanded into the UK and European markets in 2009 and opened its first US office in 2011, relocating its global headquarters to Loveland, Ohio in the Cincinnati metropolitan area. Since its inception, CHEETEYE has remained privately funded and bootstrapped, with a small but highly skilled team of approximately 5–6 employees.

Business Model

CHEETEYE develops and sells specialized software products directly to land-based and online casinos. The company’s solutions are fully customizable, allowing clients to tailor workflows, reporting hierarchies, and user interfaces without lengthy development cycles. Revenue is generated through software licensing and ongoing support, with a focus on organic growth via client referrals and direct sales rather than aggressive marketing. CHEETEYE has not raised external funding and is self-sustaining.

Products

CHEETEYE’s product suite addresses critical operational and compliance pain points: - Mobile Jackpot enables casino staff to process slot jackpots and generate tax forms (e.g., W-2G) directly on a tablet at the machine in under two minutes, eliminating paper-based processes and reducing guest wait times. - Loyalty Online is a white-label mobile app that gamifies a casino’s loyalty program, integrating with existing casino management systems for points tracking, personalized offers, and reward redemption. - t‑31 automates Title 31 compliance by handling currency transaction reporting to FinCEN, including auto-filing and pre-submission auditing to reduce manual data entry and errors. - Resort Secure is an incident management and compliance monitoring platform that enforces standard operating procedures across a casino resort, integrating with gaming and administrative systems for data collection and reporting.

Market Position

CHEETEYE competes with larger compliance and loyalty software vendors by offering agility, customization, and responsive support. Its clients include mid-sized to large casino operators in the US, Europe, and South Africa. The company regularly exhibits at the Global Gaming Expo (G2E) to showcase its products. However, its limited marketing presence—no recent press releases or partnership announcements—suggests a reliance on organic growth through referrals. The small team allows for rapid iteration and close client relationships, which are key differentiators in a market dominated by larger, slower-moving providers.