ComeOn Connect
- Founded
- 2018-01-01 in St. Julian's, Malta
- Headquarters
- St. Julian's, Malta
ComeOn Connect is the dedicated affiliate marketing program of ComeOn Group, one of Europe's leading iGaming operators. Established in 2018 and headquartered in St. Julian's, Malta, it serves as the central partnership hub for the group's portfolio of over 15 online casino, live casino, sportsbook, and streaming brands. The program offers affiliates revenue shares up to 45%, transparent tracking, reliable payments, and dedicated account management. It consolidates multiple well-known brands under a single platform, enabling cross-promotional opportunities across regulated markets including Denmark, Sweden, the Netherlands, and Ontario. The parent company, ComeOn Group, founded in Sweden in 2008, operates its own proprietary platform and has grown to over 580 employees across offices in Malta, London, Stockholm, and other cities. ComeOn Connect has earned industry awards and positive long-term testimonials from affiliates who praise its professionalism and consistency.
Detailed Review
Background & History
ComeOn Connect was launched in 2018 as the affiliate division of ComeOn Group, which itself was founded in Stockholm in 2008. The group built a proprietary technology stack and expanded into multiple regulated jurisdictions, acquiring or developing over 15 consumer-facing brands. The creation of ComeOn Connect allowed the group to centralise B2B partner relationships, offering a single point of contact, unified reporting, and consistent commercial terms.
Product & Platform
ComeOn Connect is not a standalone product but a gateway to the group's full brand portfolio, which includes casino, live casino, sportsbook, and streaming verticals. All brands are powered by ComeOn Group's in-house platform. The affiliate programme features a real-time tracking dashboard, numerous creative assets, and multiple promotional tools. Revenue share is the primary compensation model, with top-tier partners eligible for up to 45% of net gaming revenue. The platform supports multiple currencies and payment methods, and payouts are described as timely and reliable.
Licensing & Regulation
ComeOn Group holds licences from the Danish Gambling Authority, the Swedish Gambling Authority, the Netherlands Gambling Authority, the Ontario Alcohol and Gaming Commission, and the Malta Gaming Authority. All brands offered through ComeOn Connect operate under these licences, ensuring compliance with local advertising, responsible gaming, and data protection requirements.
Recent Developments
In 2025, ComeOn Group signed a multi-year partnership with Kambi Group to integrate Odds Feed+, enhancing its sportsbook with premium odds including esports data. The same year, the group launched In-Game Jackpots in partnership with Splash Tech to boost player engagement. ComeOn Group was ranked 21st in EGR's Power 50 list in 2025, reflecting its strong market position.
Partner Sentiment
Published testimonials from affiliates such as BestOnlineCasino.com and Dartkanalen.dk highlight the programme's professionalism, transparency, responsive account management, and easy-to-use tracking. Several partners note long-standing relationships spanning multiple years, citing consistent performance and reliable payments as key strengths.
Key Products
ComeOn
Flagship online casino and sportsbook brand, active in regulated markets including Denmark, Sweden, the Netherlands, and Ontario.
GoGo Casino
A leading Scandinavian-focused casino brand.
Other brands
A combined total of 15+ casino, live casino, and sportsbook brands; specific names are not publicly listed on the affiliate site but are accessible to approved partners.
Proprietary platform
An award-winning in-house iGaming platform powering all brands, offering full control over game content, user experience, and data.
Sportsbook
Multi-feed platform enhanced via Kambi’s Odds Feed+ (including esports) and in-house trading capabilities.
Live casino
Live dealer games streamed from studios, integrated across multiple brands.
Affiliate reporting system
Single-login dashboard with real-time tracking, conversion data, and commission calculations.
ComeOn!
Flagship brand offering full-service online casino and sportsbook with a strong Scandinavian and European presence.
Folkeautomaten
Danish-focused casino brand with a wide game selection and localised experience.
Casinostugan
Swedish-language casino brand targeting the Nordic market.
Paf
Well-known operator in the Nordic region, offering casino and sportsbook.
Speedy Casino
Fast-paced casino brand with instant play.
WeSpin
Innovative streamer platform launched by ComeOn Group in 2024/2025, combining casino with streaming features.
DrückGlück
German-language casino brand.
Casino Heroes
Gamified casino experience.
BetInBlack
Premium casino brand.
No Account Casino
No-registration casino using Trustly Pay N Play.
MegaPari
International sportsbook and casino brand.
ComeOn Casino
Flagship online casino and sportsbook brand, live in multiple regulated markets including Denmark, Sweden, and Ontario.
Caxino
Casino-focused brand offering slots, table games, and live dealer titles.
Spinit
Scandinavian-oriented casino brand with a strong local presence.
Get Lucky
Casino and sportsbook brand targeting the Nordic and German-speaking markets.
ComeOn Sportsbook
Proprietary sportsbook platform supporting pre-match, live, and esports betting with multi-feed odds integration.
ComeOn Live Casino
Live dealer offering powered by leading software providers, available across multiple brands.
Proprietary Affiliate Platform
Centralised tracking, reporting, and creative management system used by ComeOn Connect partners.
Offices & Headcount
350 employees (approx.)
Key Persons
Juergen ReutterChief Executive Officer (ComeOn Group)