eBet Gaming Systems
- Founded
- 1999-01-01 in Parramatta, New South Wales, Australia
- Headquarters
- Parramatta, New South Wales, Australia
- Phone
- +233 05 736 97848
eBet Gaming Systems is an Australian‑owned technology provider that develops networked software and hardware solutions for hospitality and gaming venues operating electronic gaming machines (EGMs). Founded in 1999 and headquartered in Parramatta, New South Wales, the company serves more than 500 customers across Australia, connecting approximately 33,000 gaming machines. Its product ecosystem – marketed as the “it suite” – covers cashless gaming, mobile membership and loyalty, on‑machine ordering, real‑time analytics, host management, and regulatory compliance tools. eBet has been at the forefront of cashless gaming since 2001 and is currently participating in the NSW government’s cashless gaming trials. In 2023 the company was acquired by Venue Digital Technology Pty Ltd in a $62 million deal from its previous owner, Tabcorp. eBet positions itself as a “100% Australian owned and supported” partner, blending deep venue‑level expertise with next‑generation technology. Its stated mission is to “streamline your floor, connect with your members and elevate the player experience.” The company is privately held and employs around 82 professionals, with a leadership team headed by Managing Director and CEO Frank Makryllos.
Detailed Review
History & Ownership
eBet Gaming Systems Pty Limited was incorporated in Australia on 1 November 1999. The company initially operated as a supplier of computer hardware and software before specialising in gaming‑floor management systems. For many years it was owned by Tabcorp, which sold the eBet loyalty‑systems business to Venue Digital Technology Pty Ltd in February 2023 for AUS$62 million. The acquisition did not change the company’s operational focus or Australian identity.
Products & Technology
eBet’s core offering is a suite of networked solutions designed to connect every part of a venue’s gaming floor. Key modules include:Cashless Gaming Solutions – supports mag‑stripe and smart‑card technologies, enabling patrons to load funds digitally and play without cash. eBet pioneered this capability in 2001 and is now involved in the NSW cashless trial, which includes bank‑transfer functionality.Membership & Loyalty – a feature‑rich membership system built specifically for Australian venues, providing mobile enrolment, digital wallets, and targeted rewards.Business Intelligence & Analytics – real‑time dashboards and reporting tools that capture data from gaming machines, member transactions, and POS systems, helping operators optimise floor performance.Host Management – tools for venue staff to manage player interactions, including on‑machine ordering of food and beverages.Compliance & Risk Management – live alerts for AML/CTF transaction monitoring and safer‑gambling reporting, with detailed audit trails. The system also covers Responsible Service of Gaming (RSG) obligations. All products integrate via secure APIs and are designed to be modular so venues can adopt what they need.
Market Position & Recent Developments
eBet claims over 500 venue customers and 33,000 connected EGMs, making it one of the largest independent gaming system providers in Australia. The company emphasises its heritage of 25+ years of innovation and its role in helping venues meet evolving regulatory expectations. In 2025/2026 eBet (together with CherryHub) became a joint sponsor of Regulating the Game 2026, a premier gambling law and regulation conference, underscoring its commitment to compliance and regulatory innovation.
Regulatory & Licensing
eBet is a regulated supplier in Australian jurisdictions. Its technology is designed to assist venues with AML/CTF compliance, responsible gaming, and data protection. The company does not hold its own gambling licence but provides the infrastructure that enables licensed venues to operate.
Key Products
Cashless Gaming Solutions
Mag‑stripe and smart‑card based systems that allow patrons to load funds and play without cash. Includes bank‑transfer functionality for NSW trials.
Membership & Loyalty Platform
Mobile‑first membership system with digital enrolment, rewards, and personalised offers. Integrates with gaming machines and POS.
Business Intelligence & Analytics
Real‑time dashboards and reporting tools that aggregate data from EGMs, member transactions, and POS for actionable insights.
Host Management
Venue‑staff tools to manage player interactions, including on‑machine ordering (e.g., food, drinks) and player tracking.
Compliance & Risk Management
Live alerts for AML/CTF transaction monitoring, safer‑gambling thresholds, and Responsible Service of Gaming reporting with full audit trails.
Back‑Office Productivity Tools
Administration and reporting modules that streamline reconciliation, player‑card management, and operational reporting.
Offices & Headcount
82 employees (approx.)
Key Persons
- Frank Makryllos
Managing Director & CEO