Engagelab
- Founded
- 2011-01-01 in Singapore, Singapore
- Headquarters
- Singapore, Singapore
EngageLab is an AI-first omnichannel customer engagement platform and a flagship brand of Aurora Mobile Limited (NASDAQ: JG). Founded in 2011 and headquartered in Singapore, the company provides enterprises with a unified cloud communication suite to manage customer interactions across multiple channels including App Push, Web Push, SMS, Email, WhatsApp, OTP, and silent authentication. Its platform is underpinned by marketing automation and AI-driven analytics, processing tens of billions of messages daily. EngageLab serves a global client base in e-commerce, financial services, media, travel, and gaming, emphasizing high delivery rates, rapid API integration, and compliance with GDPR and DPPA. The company has been recognized on G2 and the Shopify App Store and was listed as the #2 app in the U.S. App Store for free iPhone apps for its work with DHgate. With a headcount of approximately 350 employees and a presence in numerous countries, EngageLab positions itself as a key enabler for businesses seeking to increase customer retention and conversion through personalized cross-channel messaging.
Detailed Review
Core Capabilities
EngageLab’s platform consolidates multiple messaging channels into a single interface, offering marketing automation, cross-channel journey building, and AI-powered content generation. The core products include AppPush for mobile notifications, WebPush for browser alerts, SMS and Email for direct messaging, WhatsApp for business communication, OTP for secure authentication, and Silent Auth for frictionless login. The platform also provides LiveDesk for live chat support and a comprehensive marketing automation suite with drag-and-drop workflows.
Performance and Reliability
The company claims high delivery rates: 99.97% for email, 98% for SMS, and 99% global reach for push notifications, with millisecond message delivery under high concurrency. It offers APIs and SDKs for rapid integration (advertised as a three-minute setup) and supports automatic fault transfer and 24/7 technical support. Compliance with GDPR and DPPA further strengthens its enterprise appeal.
Market Position
EngageLab is a brand under Aurora Mobile Limited, a NASDAQ-listed company. It competes with other customer engagement platforms like Twilio, Braze, and OneSignal but differentiates itself through its AI-first approach and strong focus on the Asia-Pacific region. The platform serves industries such as e-commerce, financial services, media, travel, and gaming, with notable partnerships including a Shopify app and recognition on G2. Recent news highlights its participation in Super AI 2026, signaling continued investment in AI-driven solutions.
Key Products
EngageLab Platform
The core omnichannel customer engagement platform combining AppPush, WebPush, SMS, Email, WhatsApp, OTP, and Silent Auth with marketing automation and user lifecycle management.
SendCloud
A subsidiary email delivery service focused on high deliverability and analytics, integrated with EngageLab’s ecosystem.
Marketing Automation
Visual drag‑and‑drop workflow builder for creating triggered, cross‑channel campaigns with AI‑powered content and predictive analytics.
OTP & Silent Auth
Authentication services for secure logins and transactions, including fraud detection and frictionless silent verification.
LiveDesk
Unified customer support interface (omnichannel agent workspace).
AppPush
Mobile push notification service for iOS and Android apps, supporting targeted and personalized messaging.
WebPush
Browser-based push notifications that reach users even when they are not on a website.
SMS
Global SMS messaging with flexible Sender ID support and compliance-ready infrastructure.
Email
Transactional and marketing email delivery service, also offered under the SendCloud brand.
WhatsApp
Business messaging via WhatsApp API for conversational customer engagement.
OTP (One-Time Password)
Secure authentication messaging for login and transaction verification.
Silent Auth
Frictionless user verification that works in about 200ms without requiring a typed code, while keeping existing SMS OTP intact.
OTP
One-time password service for secure authentication, with fraud detection and bot mitigation.
Offices & Headcount
350 employees (approx.)