FanRally, INC
- Founded
- 2020-01-01 in Pleasanton, California, USA
- Headquarters
- Pleasanton, California, USA
FanRally, Inc. is a B2B technology company that provides a dynamic membership and access platform for professional sports teams, casinos, and live event venues. Founded in 2020 and headquartered in Pleasanton, California, the company transforms traditional season tickets and comp ticket programs into flexible, data-driven subscription-based access systems. Its platform prevents resale of reservations, eliminating secondary-market leakage and allowing teams to retain control over inventory. For casinos, FanRally offers tools for automated comp ticket management, experiential gifting, and loyalty integration. The company serves over a dozen major league and collegiate partners including the Milwaukee Brewers, Los Angeles Clippers, and Detroit Lions. FanRally has raised $3.1 million in seed funding led by Capital One Ventures and is an AXS Anywhere distribution partner. The company was founded by Chris Giles, former COO of the Oakland A's, who pioneered the A's Access subscription program.
Detailed Review
Company History and Founding
FanRally was conceived by CEO Chris Giles, who previously served as COO of the Oakland A’s and pioneered the team’s “A’s Access” subscription program. Recognizing that other content mediums had transitioned to tech-enabled subscription models while live events lagged, Giles teamed with former A’s strategy head Taylor Lien and tech entrepreneurs Daren Jackson and Caine Lai (founders of Leapforce, later sold to Appen). Together they built a platform centered on dynamic member reservations—a ticketless model where fans hold reservation credits redeemable for seats across a season, rather than owning specific tickets.
Business Model
FanRally operates as a B2B SaaS license with service components. The platform’s architecture prevents resale of reservations, addressing a long-standing pain point for teams whose flexible ticket plans often cannibalize single-game sales. FanRally’s solution has since expanded beyond sports teams into casino and gaming operations. For casinos, the company offers Ticket Gift Cards & Experiential Gifting (issued like free play, redeemable for any event on FanRally’s national network), Full-Service Comp Ticket Management (with automated approval based on player data like ADP and theo), and Full Loyalty Integration (turning existing loyalty apps into rewards engines for live events).
Products and Solutions
FanRally’s product suite includes Next-Gen Seasons (a modern subscription model for full-season access), Flexible Packs & Passes (access credits redeemable for any game), Sponsor Ticketing (a self-service tool for sponsors to manage ticket allotments), and casino-specific tools such as Ticket Gift Cards, Comp Ticket Management, and Loyalty Integration. In June 2024, FanRally was designated an AXS Anywhere distribution partner, allowing AXS clients to offer flexible ticket memberships powered by FanRally. The company targets college athletics and venue operators with Sponsor Ticketing tools that automate partner ticket distribution and measure ROI.
Market Position and Partnerships
FanRally serves over a dozen major league and collegiate partners, including the Milwaukee Brewers, Los Angeles Clippers, Los Angeles Kings, Houston Astros, Detroit Lions, Stanford University, and the University of South Carolina. The company has raised $3.1 million in seed funding led by Capital One Ventures, with participation from Studio VC, Underdog Labs, Handshake Ventures, Green Egg Ventures, and Courtyard Ventures. As of 2025, FanRally reports a small team of approximately 12 employees, reflecting its lean, founder-led structure. The company continues to target the convergence of sports ticketing, casino loyalty, and live event access—positioning itself as the infrastructure layer for “access as a service.”
Key Products
Ticket Gift Cards & Experiential Gifting (Casino Solution)
A system for casinos to issue ticket credits to players as rewards, redeemable for any concert, game, or event on FanRally’s national network. No pre-purchase of inventory required; players book digitally or through a host. Includes tracking of redemptions and ROI. Minimum purchase $10,000.
Full-Service Comp Ticket Management (Casino Solution)
A data-driven platform that automates the approval, fulfillment, and communication of comp tickets. Hosts request tickets, managers approve using player data (ADP, theo, history), and FanRally handles guest communications. Delivered as software license plus service.
Full Loyalty Integration (Casino Solution)
Turns a casino’s existing loyalty app into a rewards engine for live events. Triggers ticket offers by tier, ADP, or recent play; allows players to redeem points for tickets within the app. Includes real-time reporting across the entire database. Bundled with comp ticket management.
Next-Gen Seasons (Team Solution)
A modern subscription model for full-season access. Fans can exchange, add-on, upgrade, or cancel for credit. Teams control flexibility by seat, game, tier, or time window. Includes perks, loyalty tracking, and member-only offers.
Flexible Packs & Passes (Team Solution)
Sells access credits rather than fixed dates. Fans redeem credits for any game at any time, with teams controlling redemptions by seat, game, or time window. Supports upgrades and timed unlocks.
Sponsor Ticketing (Team Solution)
A self-service tool for sponsors to request and manage ticket allotments. Cuts down on manual processes and wasted tickets. Measures redemptions, upsell lift, and ROI.
AXS Anywhere Distribution Partnership
Designated partner offering flexible ticket memberships to AXS clients, expanding distribution reach.
Offices & Headcount
12 employees (approx.)
Key Persons
- Chris Giles
Chief Executive Officer (CEO)
- Daren Jackson
Chief Operating Officer (COO)
- Taylor Lien
Vice President of Strategy