FastTrack

Company History and Founding

FastTrack.ai was founded in 2018 by Andreas Bardun and a team of iGaming veterans who recognised that most CRM tools in the industry were either too generic or lacked the real-time capabilities needed for high-frequency player interactions. The founders set out to build a platform that could ingest live betting and gaming data, apply machine learning models, and trigger automated actions within milliseconds. Initially focused on a handful of Nordic operators, the company quickly gained traction through word-of-mouth references and conference presence.

Business Model

FastTrack.ai operates on a software-as-a-service (SaaS) model, charging operators a recurring license fee based on the number of active players or the volume of data processed. The company also offers premium modules for advanced predictive analytics and compliance automation. Revenue is generated solely from subscription fees, with no revenue share from player losses, which aligns its incentives with operator success rather than player churn.

Core Products

The flagship product is the FastTrack CRM platform, which includes a real-time data hub, a visual campaign builder, and a library of pre-built AI models for churn prediction, VIP segmentation, and optimal bonus sizing. In 2023, the company launched FastTrack AI, a set of neural-network-based behavioural models that can recommend the next-best-action for each player in under 50 milliseconds. The platform also offers a Compliance Module that monitors player communications against regulatory requirements in jurisdictions like the UK, Sweden, and Germany.

Market Position and Competition

FastTrack.ai competes with other iGaming-specific CRM providers such as Optimove, TBM (The Betting Manager), and OddsMath. Its main differentiator is the focus on ultra-low latency (sub-100ms decision processing) and a strong emphasis on predictive AI rather than reactive rules. The company has consistently ranked among the top CRM solutions in industry awards, including the EGR B2B Awards and the SBC Awards.

Licensing and Regulatory Footprint

While FastTrack.ai itself does not hold gambling licenses, its platform is designed to comply with GDPR and the technical standards of the UK Gambling Commission, the Malta Gaming Authority, and the Swedish Spelinspektionen. The company undergoes regular independent security audits and ISO 27001 certification is underway as of early 2024. Many of its clients rely on the platform to meet responsible gambling reporting requirements.

Notable Partnerships and Clients

FastTrack.ai counts several tier-1 operators among its clients, including Betsson Group, LeoVegas (part of MGM), Kindred Group, and Entain (for certain brands). In 2022, it announced a strategic partnership with Bragg Gaming Group to integrate its CRM with Bragg’s remote game server (RGS) platform. The company has also formed data partnerships with leading game studios to feed real-time game data into its models.

Recent Strategic Direction

In 2023, FastTrack.ai raised a Series A funding round (undisclosed amount) led by a venture capital firm focused on iGaming technology. The funds are being used to expand its sales team in North America and Latin America, regions where sports betting regulation is opening up. The company also opened a second office in Miami, Florida, to better serve the U.S. market. Looking ahead, FastTrack.ai plans to launch a self-service data pipeline that will let operators plug in external data sources (e.g., affiliate tracking, sportsbook feeds) without engineering support.