iGaming B2B
Founded
1976-01-01 in France
Headquarters
Boulogne-Billancourt, Île-de-France, France

FDJ UNITED is a leading European betting and gaming operator, originating from the French state-owned lottery operator La Française des Jeux. Founded in 1976 with the launch of the iconic LOTO game, the company has grown into a pan-European powerhouse serving 33 million players across around 15 regulated markets. Headquartered in Boulogne-Billancourt, France, FDJ UNITED employs over 5,700 people and operates a diverse portfolio including flagship lottery games like Euromillions, the Parions Sport sports betting platform, and digital brands Unibet and 32Red acquired through the 2024 acquisition of Kindred Group. The combined entity rebranded as FDJ UNITED in 2025, positioning itself as a "European Gaming Champion" with €3.7 billion in revenue. Publicly listed on Euronext Paris, the company places responsible gaming at its core, with initiatives such as the Safe Play program and the FDJ UNITED Foundation. With a history dating back to 1933 through the National Lottery, FDJ UNITED combines a strong retail lottery legacy with a rapidly expanding online betting and gaming presence.

Detailed Review

History

FDJ UNITED traces its roots to 1933 when the French government created the National Lottery to support wounded World War I veterans. The modern corporate entity began in 1976 with the launch of the LOTO numbers game. The state-owned Société de la Loterie Nationale et du Loto National (SLNLN) was formed in 1979. The company was privatized in 2019 via an IPO on Euronext Paris, with the French state retaining a significant minority stake. Under Chairwoman and CEO Stéphane Pallez, appointed in 2014, FDJ pursued aggressive diversification beyond its domestic lottery monopoly.

Business Model

FDJ UNITED operates through two main divisions: Lottery & Retail, which includes physical point-of-sale lottery, instant scratch games, and the Parions Sport retail network; and Online Betting & Gaming, comprising digital brands such as Parions Sport online, Unibet, and 32Red. The company also provides B2B technology services through FDJ Gaming Solutions, offering interactive factory, retail lottery transformation, and sports betting technology to other lotteries worldwide. Revenue reached €3.7 billion in 2025, with net financial debt of €1.72 billion.

Products and Brands

Key brands include LOTO (France's iconic numbers game launched in 1976), Euromillions (pan-European jackpot lottery), Parions Sport (sports betting in retail and online), Unibet (global online betting and casino), 32Red (online casino and sportsbook), and FDJ Gaming Solutions (B2B technology). The company also operates FDJ UNITED Ventures for open innovation and the Safe Play responsible gaming program.

Market Position and Acquisitions

The landmark acquisition of Kindred Group for €2.5 billion, completed in October 2024, transformed FDJ into a pan-European online betting and gaming powerhouse. The combined entity rebranded as FDJ UNITED in spring 2025. FDJ UNITED is the largest lottery operator in France and a top-tier online betting group in Europe, facing regulatory challenges across its markets but maintaining a strong competitive position.

Leadership

Stéphane Pallez serves as Chairwoman and Chief Executive Officer, a role she has held since 2014 (Chairwoman since 2019). Charles Lantieri is Deputy Chief Executive Officer and Chairman of the FDJ Foundation. In February 2026, Pascal Chaffard was appointed Chief Online Betting and Gaming Officer, moving from his previous role as CFO. Dan Lévy will join as Chief Financial Officer on May 18, 2026.

Recent Developments

Recent strategic moves include a partnership with Plug and Play for open innovation, an investment in AI company H alongside Bernard Arnault and Eric Schmidt, and an Executive Committee reshuffle in February 2026 that saw Pascal Chaffard take over online betting and gaming from Nils Andén. The company continues to invest in responsible gaming and technology innovation.

Key Products

  • LOTO

    France's iconic lottery numbers game launched in 1976, with draws on Mondays, Wednesdays, and Saturdays.

  • Euromillions

    Pan-European cross-border lottery game offering large jackpots, operated by FDJ in France.

  • Parions Sport

    Sports betting brand available in retail points and via mobile app, covering major European and international sporting events.

  • Unibet

    Online betting and casino brand acquired via Kindred Group, offering sportsbook, casino, poker, and bingo.

  • 32Red

    Online casino and sportsbook brand from Kindred, popular in the UK and Ireland.

  • FDJ Gaming Solutions

    B2B technology hub providing Interactive Factory, Retail Lottery Transformation, Instant Lottery Modernization, and Sports Betting services to other lotteries.

  • FDJ UNITED Ventures

    Corporate venture arm investing in tech startups and forming partnerships to drive innovation in gaming and responsible gambling.

  • Safe Play

    Responsible gaming program including detection algorithms, player limits, and support resources to prevent underage gambling and excessive play.

  • FDJ UNITED Foundation

    Corporate foundation promoting equal opportunities in education and integration, funded by FDJ UNITED.

Offices & Headcount

5700 employees (approx.)

Key Persons

Notable past members

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