Finnplay Technologies Oy

Company History & Development

Finnplay was founded in December 2008 in Helsinki, Finland, initially focusing on real-money gaming platforms for the online casino market. Its first long-standing customer signed in April 2012. From 2016 onward, Finnplay entered regulated markets: Mexico (2016), Hungary (2017), Estonia (2018), Sweden (2019), Lithuania (2021), and the Netherlands (2021). It obtained a UK Gambling Commission license in July 2017 and a Romanian license in July 2018. The Titan platform was introduced in July 2019, replacing earlier versions. In April 2021, Entain acquired Finnplay to bolster its B2B capabilities. That same year, Finnplay won EGR Nordic Platform Provider of the Year. Subsequent milestones include ISO certification (2023), launch of Google Cloud infrastructure (2022), launch of the 360 Service managed services package (2020), and the Platform of Cooperation concept (2024). In February 2026, Finnplay released Titan 3.0, described as the largest feature update to date. In March 2025, it launched Finnstream. By May 2026, employee count exceeded 150.

Business Model

Finnplay operates as a B2B platform provider, selling its Titan PAM system and associated services to licensed operators. It does not offer white-label solutions or lend its own B2C license; it only provides technology to operators who hold local licenses. Revenue comes from platform fees, managed services (360 Service), and integration services. The company positions itself as a compliance-first partner, enabling operators to enter regulated markets quickly with a fully certified stack.

Products & Platforms

The Titan Platform is the core iGaming PAM system built on a microservices architecture. It integrates third-party games, payment providers, marketing tools, responsible gaming, KYC/AML, and business intelligence. Operators manage their entire casino and sportsbook operations through Titan’s Back Office. The platform supports mobile-first websites and native mobile applications. Titan 3.0 (February 2026) added significant new features. Finnstream (launched March 2025) is a new product line, likely related to live game streaming or content delivery, though specific details are not publicly described. 360 Service (launched October 2020) is a managed services package providing operational support, monitoring, and compliance assistance. Mobile Apps – native mobile applications developed for operators in Mexico, Hungary, and the Netherlands. Platform of Cooperation (September 2024) positions Finnplay as a collaborative partner rather than a standard vendor. Titan Marketplace is an integrated ecosystem of over 100 pre-connected third-party providers covering games, payments, and compliance solutions.

Regulation & Compliance

Finnplay holds B2B licenses in Sweden (SGA), the United Kingdom (UKGC), and Romania, and is registered with the Malta Gaming Authority. The platform is designed to meet jurisdictional requirements for AML, responsible gaming, and player protection. It only operates in territories where operators hold the local B2C license.

Market Position & Recent News

Finnplay’s platform is live in six regulated markets. It is actively pursuing new jurisdictions and has signed operator agreements in preparation for Finland’s regulated market (2027). The company sponsors industry events such as the Finnish iGaming Conference and regularly exhibits at SBC Summit, SNGS, and HIPTHER. Recent developments include the Titan 3.0 launch, a partnership with SpinCore Group for Finnish market entry (March 2026), winning Innovative Supplier of the Year at SNGS (October 2025), and ranking 241st on Tivi 250 list of Finland’s biggest IT companies (August 2025).