Fintech Crafts
FintechCrafts is a B2B technology company focused exclusively on the online brokerage sector. It builds white-label software, data infrastructure, and SaaS products designed to help brokerages compete on user experience, education, and ecosystem rather than solely on pricing. Its flagship product, HubPro, is an engagement and growth platform that unifies market data, trading tools, community features, and loyalty rewards under a broker’s own brand. A second product, AcademyHub, provides white-label trader education infrastructure. The company also has a forthcoming product, Prediction Markets. FintechCrafts positions itself as a "broker-native" technology partner, offering a modular product family. Its infrastructure is proven across multi-asset brokerages serving over 100,000 traders each. FintechCrafts is privately held and operates with a lean, specialized team of around 30 employees.
Detailed Review
Overview
FintechCrafts is a privately held B2B fintech software provider that specializes in brokerage technology. The company was founded to help online brokers differentiate themselves through engagement, education, and ecosystem rather than competing solely on pricing. Its products are designed to increase client lifetime value by improving retention and conversion.
Products
FintechCrafts offers a modular product family called Engage, Educate, Predict, Scale. The flagship product, HubPro, is a white-label engagement platform that integrates live market data, trading snapshots, a community feed, loyalty rewards, and educational content. A real-world example is the Errante Pulse launch, where HubPro was deployed under the broker's own brand. AcademyHub provides a branded, structured learning curriculum for traders, a key differentiator in the industry. A forthcoming product, Prediction Markets, will allow brokers to offer prediction market trading beyond traditional CFDs. The company also offers custom software and SaaS solutions.
Market Position and Competitors
FintechCrafts competes with other brokerage technology providers such as Phenom, Leverate, and B2Core from B2Broker. Its engagement-first approach and the AcademyHub product set it apart. The company’s infrastructure is built for scale, supporting brokerages with over 100,000 traders. Geographically, FintechCrafts has a strong presence in Limassol, Cyprus, a major hub for forex and CFD brokerages, as indicated by LinkedIn posts mentioning local industry events.
Business Model
The company operates as a white-label software provider, delivering its platforms on the broker's own subdomain and ensuring full data ownership. Revenue likely comes from licensing fees and implementation services. The modular nature of its product family encourages brokers to adopt multiple products over time, deepening the relationship.
Risk Factors
FintechCrafts is a small, private company with limited public information. Its leadership team is not publicly named, and its client base beyond Errante is unknown. Success depends on signing major brokers and expanding adoption across its product suite. The lack of a founding story or named executives makes it difficult to verify the team's depth of experience.
Key Products
HubPro
Engagement and growth platform for brokers. White-label, integrates community, loyalty, and trading tools.
AcademyHub
White-label trader education infrastructure; branded and structured for scaling.
Prediction Markets
Upcoming product for brokers to expand beyond CFDs into market-driven predictions.
Custom Software & SaaS Solutions
Bespoke development, data infrastructure, and SaaS offerings for financial institutions alongside the flagship platforms.
Offices & Headcount
30 employees (approx.)