FourCubed
- Founded
- 2005-01-01 in Minneapolis, Minnesota, United States
- Headquarters
- Minneapolis, Minnesota, United States
FourCubed is a Minnesota-based iGaming affiliate marketing company that has operated since 2005, building and managing a portfolio of websites and affiliate networks to drive player acquisition for online poker, casino, and sportsbook operators. Its flagship property, Poker Affiliate Solutions (PAS), is one of the industry's largest affiliate networks, connecting over 12,000 affiliates with licensed operators globally and referring more than 1.8 million players since inception. The company also owns YourPokerCash, a free bankroll site that has served over 650,000 players and maintains an email list of over 750,000 opt-in subscribers, as well as PokerAffiliateListings, a recruitment platform for affiliates. FourCubed serves both US regulated markets and international operators, relying on proprietary tracking and reporting tools. Founded by online poker affiliate pioneer Chris Carlson, the company is headquartered in Minneapolis, Minnesota, and was acquired by SharpLink Gaming in 2021 but continues to operate under its original brand and management with a small veteran team.
Detailed Review
History and Founding
FourCubed was founded in 2005 by Chris Carlson, a former semi-professional poker player who became an early affiliate in the online gaming space. The company initially focused on poker traffic through its free bankroll site YourPokerCash, launched that same year. YourPokerCash grew to serve over 650,000 players and maintained an email list of more than 750,000 opt-in subscribers. In 2007, Carlson launched Poker Affiliate Solutions (PAS), an affiliate network that quickly became one of the largest in the iGaming industry.
Business Model and Products
FourCubed's core business is driving player acquisition for online poker, casino, and sportsbook operators through a portfolio of websites and affiliate networks. Its flagship platform, PAS (Poker Affiliate Solutions), connects over 12,000 affiliates with licensed operators and offers CPA, revenue share, and hybrid compensation models. The platform provides campaign tracking, centralized reporting, and dedicated account management. YourPokerCash evolved from a free bankroll site into a traditional SEO affiliate website, while PokerAffiliateListings serves as a recruitment and listing platform for iGaming affiliates seeking quality partners.
Market Position and Acquisition
FourCubed has expanded beyond poker into casino and sports betting, adapting to US state-level regulation. In 2015, the company hired Jim Olson as President (since departed) and later appointed Tori Roberts as President. In 2021, SharpLink Gaming (NASDAQ: SBET) acquired FourCubed, integrating its affiliate network and technology into SharpLink’s intelligent sports betting conversion platform. FourCubed continues to operate independently from its Minneapolis headquarters under its original brand and management. The company’s headcount is not publicly disclosed, but its team page lists six key personnel, suggesting a small to mid-sized organization.
Key Leadership
The company is led by founder Chris Carlson and president Tori Roberts. Carlson is a recognized pioneer in online poker affiliate marketing, while Roberts oversees day-to-day operations. No other C-level executives have been explicitly confirmed in current roles through public sources.
Key Products
PAS (Poker Affiliate Solutions)
Flagship iGaming affiliate network launched in 2007, connecting over 12,000 affiliates with international poker, casino, and sportsbook operators. Offers CPA, revenue share, and hybrid payment models plus campaign tracking and centralized reporting.
YourPokerCash
Free bankroll site launched in 2005, originally providing free money offers for new poker players and evolving into a traditional SEO affiliate website. Has served over 650,000 players and maintains an email list of 750,000+ opt-in subscribers.
PokerAffiliateListings
Affiliate recruitment and listing platform that helps iGaming operators find and partner with quality affiliates.
Key Persons
- Chris Carlson
Founder