Gamevy Limited

Background and History

Gamevy Limited was incorporated on 14 February 2013 in London by Paul Dolman-Darrall, Helen Walton, and Dan Rough. Dolman-Darrall, an entrepreneur who started his first business at age 9, previously built a search engine venture before entering iGaming. Gamevy quickly gained traction as a start-up, winning Pitch ICE and being described by GamCrowd CEO Chris North as "a model start-up." The company changed its legal name to G Gaming Limited on 9 June 2021.

Business Model and Products

Gamevy operates as both a supplier (licensing games to operators) and an operator (running its own real-money games). Its core product lines include online gameshows—interactive TV-style formats where players test skill and luck to win jackpots—along with lottery solutions (both classic national lottery formats and custom builds) and quirky scratch cards designed for mobile and high repeat play. The company emphasises mobile-first design, seamless API integration, and full operational support including wallet integration and insurance.

Market Presence and Mergers

In 2021, Gamevy merged with Glück, another iGaming studio, creating a combined team of about 60 employees. The merger consolidated Gamevy's gameshow and lottery expertise with Glück's instant-win and bingo capabilities, broadening the product mix. The merged entity continues to trade under the brand G (via g.games) and retains the original Gamevy website. The company's ability to enter a crowded iGaming market and thrive as a start-up has been noted by industry press.

Regulatory and Licensing

Gamevy is described as a "licensed supplier and operator." Its SIC code (62011 – Ready-made interactive leisure and entertainment software development) reflects its core activity. The company is registered at Companies House with office at 124 City Road, London.

Reputation and Press

Gamevy has been featured in CalvinAyre.com (Innovation in iGaming Profiles), The Guardian, and CasinoKings.com. The Guardian noted that "if one of Gamevy’s 30 ideas in development comes good, all its employees could be winners." The company's differentiated product strategy has been credited with allowing it to stand out in a competitive market.

Recent Developments

As of 2025, G Gaming Limited remains active, with latest accounts due for the year ended 30 June 2025. Paul Dolman-Darrall continues as CEO of the combined group. No further public funding rounds or major partnerships were identified in available sources.