Global Betting & Gaming Consultants - GBGC

History and Founding

Global Betting & Gaming Consultants was established by Warwick Bartlett in 1998 in London (some sources cite 2001, but the earlier date is more widely referenced). Bartlett, a veteran of the gambling industry, built the firm on a foundation of deep sector knowledge and independence. The company grew steadily, eventually serving over 400 clients worldwide, including government regulators, state lotteries, and commercial operators. A key milestone came in June 2026 when Regulus Partners acquired GBGC, folding its data and reporting capabilities into Regulus's product suite while Bartlett stayed on as a non-executive director to ensure continuity.

Business Model

GBGC generates revenue through three primary streams: the annual Global Gambling Report sold as a subscription or single publication; bespoke consultancy projects tailored to client needs; and data licensing agreements that allow third parties to use GBGC's proprietary datasets. The consultancy services cover market sizing, regulatory analysis, competitor benchmarking, taxation studies, and operational optimisation. The firm often collaborates with legal and financial partners on complex assignments, particularly for lottery and regulatory clients.

Core Products and Platforms

The company's flagship product is the Global Gambling Report, an annual publication that has been consistently produced since 2001. It provides comprehensive data on global gambling revenue, regulatory changes, operator performance, and consumer trends across all regulated markets. Beyond the report, GBGC offers bespoke research projects, custom-designed for individual client needs, and data licensing for internal analysis or third-party publications. The firm does not operate any consumer-facing platforms or brands; its focus is purely B2B research and advisory.

Market Position and Competition

GBGC occupies a specialised niche as an independent boutique consultancy, competing with larger firms such as H2 Gambling Capital and Spectrum Gaming Group. Its strengths lie in its long-running data series (over two decades), director-level expertise, and strong reputation within lottery and regulatory circles. However, its small team (2–10 employees) limits its ability to take on large-scale projects or maintain a high digital presence. The acquisition by Regulus Partners provides additional resources and a broader product suite, potentially enhancing its competitive position.

Clients and Partnerships

The client list includes over 400 organisations, with a strong presence among European lotteries and North American gaming authorities. GBGC has been a trusted data source for government regulators, financial analysts, and private operators. The partnership with Regulus Partners marks a significant shift in ownership, but the firm continues to operate under its own brand with Bartlett's ongoing involvement.

Recent Developments

Following the acquisition, Regulus Partners integrated GBGC's data and reports into its existing consultancy offerings. Warwick Bartlett remains a non-executive director, providing continuity. The firm continues to contribute to industry thought leadership, with directors speaking at conferences and publishing analyses on topics such as lottery evolution and online gambling regulation. Its lean structure allows for agility, but the long-term direction will be shaped by Regulus's strategic priorities.