iGaming B2B
Founded
2004-01-01 in Austria
Headquarters
Vienna, Austria
Email
info@globalbet.com
Phone
+423 375 01 50

Founded in 2004 by Daniel Grabher, GlobalBet has grown from a personal venture in the gambling industry into a leading B2B technology provider for gaming and lottery operators worldwide. Headquartered in Vienna, Austria, with additional offices in London, UK, and Ruggell, Liechtenstein, the company operates across 58 markets and serves over 100 operators. GlobalBet is best known as the world's largest independent virtual sports provider, but its product suite has expanded to include a full omnichannel platform called COMPLETE, integrating Sportsbook, Casino, Player Account Management, CRM, risk management, and trading tools. The company distinguishes itself through a strong emphasis on responsible gaming, compliance, and community impact, positioning its technology as a foundation for sustainable and ethical gaming ecosystems. GlobalBet is a brand of the Media Stream Group and has formed notable partnerships, including a recent deal with Entain's Italian brand. With over 250 games, more than 10 million tickets processed daily, and over $1 billion in annual turnover, GlobalBet is a significant player in the regulated iGaming supply chain.

Detailed Review

History and Founding

GlobalBet was founded in 2004 by Daniel Grabher, who began his journey in the gambling industry that same year. The company has since evolved into a comprehensive B2B iGaming supplier, headquartered in Vienna, Austria, with offices in London and Ruggell. Over the years, it has built a reputation as the world's largest independent virtual sports provider, and its technology stack is often described as blending Swiss precision with German engineering.

Business Model and Core Products

GlobalBet operates on a B2B model, providing operators with a fully integrated omnichannel platform under the "COMPLETE" brand. This platform offers a single dashboard for managing online and retail operations, including Sportsbook, Virtual Sports, casino aggregation (over 9,000 games from 150+ providers), CRM, back-office tools, and a jackpot and bonus engine. The platform is built for scalability, handling billions of tickets per month, supporting 28 languages and 2,000+ betting markets. Its flagship virtual sports product includes in-house simulation and trading for events like football and horse racing.

Market Position and Competitors

GlobalBet competes with companies like BetMakers, ProgressPlay, and OOdds Scanner. Its unique combination of virtual sports and platform technology, along with a strong ethical branding, gives it a distinct market position. The company's public commitment to responsible gaming and sustainable practices is reinforced by the GlobalBet Foundation, which drives economic growth and social development in emerging markets. This focus on compliance and community-centric gaming models helps it secure partnerships with governments and local businesses.

Partnerships and Recent News

GlobalBet has partnered with major industry names, including a recent deal with Entain's Italian brand, indicating continued expansion in regulated European markets. The company also works with governments and lottery operators worldwide, providing customized lottery and number games. Its retail solutions include betting terminals and in-shop management systems as part of the COMPLETE omnichannel offering.

Leadership and Structure

The leadership team is tightly controlled, with founder Daniel Grabher serving as CEO. No other C-level executives are publicly named. The company maintains a relatively lean profile, with a dedicated team in five global locations, though exact headcount is not disclosed. Estimates range from 100–300 employees based on operator count and typical team sizes.

Key Products

  • COMPLETE (Omnichannel Platform)

    A fully integrated platform combining Sportsbook, Retail, Virtual Sports, Casino, CRM, Jackpot & Bonus Engine, Affiliate & Agent Tool, and Payment Gateways into a single management dashboard. Supports online and retail operations, single wallet, and multilingual/multicurrency setups.

  • Virtual Sports

    The company's flagship product offering a full suite of virtual sports events (football, horse racing, etc.) with in-house built simulation and trading. GlobalBet claims to be the largest independent virtual sports provider globally.

  • Sportsbook

    A B2B sports betting solution with pre-match and live betting, covering 2,000+ markets in 28 languages, along with in-house trading and risk management.

  • Casino Aggregator

    Access to over 9,000 casino games from more than 150 providers, integrated via the COMPLETE platform.

  • Lottery Solutions

    Customized lottery and number games, designed for regulated markets and often paired with government partnerships.

  • Retail Solutions

    A retail betting terminal and in-shop management system as part of the COMPLETE omnichannel offering.

Key Persons

Related Companies