GURU PAY

Company History & Licensing

Guru Pay was established in 2018 as UAB Guru Pay, a private limited liability company registered in Vilnius, Lithuania. It received its electronic money institution licence from the Bank of Lithuania on 25 November 2019 (licence number 59), authorising it to issue electronic money and provide payment services across the European Economic Area. The licence was issued under the Lithuanian Law on Electronic Money and Payment Institutions, and the company remains under the ongoing supervision of the Bank of Lithuania.

Business Model & Services

Guru Pay operates as a non-bank payment services provider, offering a full suite of cross-border payment solutions to corporate clients. Its key products include dedicated IBAN accounts for receiving and holding funds in multiple currencies, SEPA and SEPA Instant transfers enabling real-time settlements up to €100,000, and SWIFT payments for global wire transfers outside the SEPA zone. The company also provides foreign exchange services at competitive rates and a RESTful API that allows clients to automate payment initiation, account management, and transaction reporting. Tailored solutions for high-volume processing and multi-currency settlement are available for specific business models. Guru Pay does not serve retail consumers; its focus is exclusively B2B.

Compliance & Security

Guru Pay is regulated by the Bank of Lithuania and complies with anti-money laundering (AML) and counter-terrorism financing (CTF) directives, as well as the EU’s Payment Services Directive (PSD2). Client funds are safeguarded in segregated accounts with the Bank of Lithuania, providing a layer of protection in the event of insolvency. The company collects standard know-your-customer (KYC) documentation during onboarding and monitors transactions for suspicious activity.

Market Position

Guru Pay positions itself as a boutique alternative to larger neobanks and traditional banks, offering customised service and faster onboarding. Its client base includes fintech firms, e-commerce merchants, and international trade companies that require reliable, low-friction payment routing. While the company does not publicly disclose transaction volumes or revenue, its presence on platforms such as Trustpilot indicates active client engagement. The company has no disclosed external funding and remains privately held.

Recent Developments

No major funding rounds, partnerships, or product launches have been reported in publicly available sources beyond the company’s standard service updates. Guru Pay continues to operate under its existing licence and service portfolio, with no significant changes to its business model or leadership structure in recent years.