Hipay - Hi-Media Payments UK Limited
- Founded
- 2015-01-01 in France
- Headquarters
- 283-288 High Holborn, London, WC1V 7HP, United Kingdom
- contact@hipay.com
- Phone
- +44 20-7400-9250
HiPay is a European payment service provider (PSP) that operates as the trading name of Hi-Media Payments UK Limited, a subsidiary of the HiPay Group (Euronext Growth: ALHYP). The company specialises in online and omnichannel payment solutions for pure-play e-commerce, omnichannel retailers, marketplaces, and franchise brands, with a particular focus on the iGaming and digital entertainment sectors. Founded in 2015 as part of the Hi-Media group (itself established in 1996), HiPay processes billions of euros in annual payment volume. The UK entity, Hi-Media Payments UK Limited, holds a European bank license and is registered at 283-288 High Holborn, London. The firm's platform supports a wide range of payment methods including credit/debit cards, e-wallets, and local alternative payment methods (APMs) such as iDEAL, Bancontact, and Sofort. HiPay markets its offering under the "augmented payments" concept, combining payments processing with data intelligence and human expertise to improve conversion rates and reduce fraud. The company employs over 200 people (2024 figure for the group) and reported revenues of €74.3 million in 2024, with a payment volume of €9.2 billion. HiPay is licensed and regulated in multiple European jurisdictions, making it a common choice for iGaming operators seeking compliant, multi-currency settlement.
Detailed Review
Company History & Structure
HiPay originated within the Hi-Media Group, a French internet advertising and micropayment company founded in 1996. In March 2015, the payments division was formally incorporated as HiPay Group (Société Anonyme) and listed on Euronext Growth. The UK subsidiary, Hi-Media Payments UK Limited, was established shortly after to serve English-speaking markets, particularly the iGaming industry. The group's strategy has been to expand from online payments into unified commerce, covering both e-commerce and in-store transactions.
Products & Platforms
HiPay offers a modular suite of payment solutions: - Online Payments – A single API integration that accepts cards, digital wallets, and 50+ local payment methods across Europe. - Unified Commerce – A single platform that manages payments for online channels and physical point-of-sale terminals. - Marketplace – An end-to-end solution for platform owners, handling split payments, sub-merchant onboarding, and payouts. - HiPay e-Wallet – A hosted digital wallet that allows users to store funds and pay across multiple merchants. - Fraud & Risk Management – Tools to monitor transactions in real-time and adjust rules, available both as a standalone service and integrated into the platform. - Developer Portal & APIs – RESTful APIs and plugins for major e-commerce platforms (Magento, Shopify, WooCommerce, etc.).
Licensing & Regulation
HiPay holds an e-money license from the French Autorité de Contrôle Prudentiel et de Résolution (ACPR) and is registered as a payment institution with the UK's Financial Conduct Authority (FCA). The company is also a principal member of Visa and Mastercard.
Market Position
HiPay competes with Adyen, Worldline, and Checkout.com in the European PSP space. It is particularly strong in the iGaming vertical, where its ability to handle high-volume, cross-border payments with local payment methods is valued. The company's "augmented payments" branding emphasises its combination of technology and account management, a differentiator compared to purely automated platforms.
Recent Performance
In the financial year 2024, HiPay processed €9.15 billion in payment volume (up 4.4% year-on-year) and reported revenues of €74.3 million (up 3.4%). The billing rate stood at 0.78%. The company continues to invest in expanding its unified commerce offering into Italy and Portugal.
Key Products
Online Payments
Card and local APM processing via a single integration; supports 50+ payment methods.
Unified Commerce
Single platform for online and in-store payments, enabling omnichannel analytics.
Marketplace
End-to-end solution for platforms to manage payments, splits, and payouts.
HiPay e-Wallet
White-label digital wallet for merchants to offer stored-value accounts.
Fraud Management
Real-time risk scoring and rule engine (standalone or integrated).
Developer Portal
APIs, SDKs, and plugins for major e-commerce systems.
Offices & Headcount
200 employees (approx.)
Key Persons
- Benjamin JAYET
President / Chairman
- Pierre GIRONCE
CEO (Chief Executive Officer)