iGsuite

Company History & Founding

iGsuite was conceived in November 2022 by Lazar Petrov, a seasoned iGaming professional who identified affiliate software as the weakest link in the operator toolkit. Petrov, together with co-founder Emil K., set out to build the platform they had always wished existed when they sat in the operator's chair. The company took an unusually deliberate path to market, choosing to develop a full-featured product rather than launch a minimum viable product. It finally onboarded its first client in November 2023.

The year 2024 was marked by rapid innovation: iGsuite became the first affiliate software to incorporate built-in BI, a CRO toolkit, risk scoring, fraud management, and dozens of automations within a single platform. By January 2025, the company had added over 30 partners and reached profitability, validating the business model. Looking ahead to 2026, the focus is on enhancing customer experience and iterating the product around client feedback.

Products & Platforms

iGsuite's core offering is a unified platform comprising three main components:

1. Affiliate System: A full-featured affiliate management and tracking platform that handles partner onboarding, commission structures, multi-GEO and multi-brand management, and payout automation. It replaces the manual reconciliation and fragmented tools that operators typically use.

2. CRO Kit (Conversion Rate Optimisation): A toolkit designed to maximise conversion rates from affiliate traffic, helping operators break through profit ceilings without adding headcount. Includes features such as funnel analysis and A/B testing capabilities.

3. Business Intelligence (BI): A real-time analytics layer covering the entire iGaming funnel from first click to session end. Provides unified intelligence, risk scoring, fraud detection, and brand performance analysis. According to the company, this was the first time a BI solution had been natively integrated into an affiliate software.

Additional capabilities include automated accounting, multi-currency payouts, fraud management, risk scoring, and structured data migration from legacy systems. The platform supports multiple brands, GEOs, and providers from a single interface.

Technology & Market Position

iGsuite is built for iGaming operators seeking to consolidate their acquisition stack. The company boasts a rapid integration timeline — most operators go live within two weeks, with full migration supported. The platform is enterprise-grade, with strict access controls and compliance-ready data practices. Pricing is not publicly listed but is described as an all-inclusive tailored offer based on the operator's size and setup, in line with standard iGaming industry practices.

The company actively positions itself against the status quo, arguing that most operators are "trapped in a cycle of spreadsheet reconciliations and fragmented data." It advocates for a philosophy where acquisition is 100% of the business, not the commonly cited 80% retention / 20% acquisition split.

Headcount & Offices

iGsuite is a small, privately held company. LinkedIn lists a company size of 11–50 employees. Its headquarters are in Sofia, Bulgaria. A contact address in Malta is also referenced on industry career sites, suggesting a European operational footprint.

Leadership & Key People

Lazar Petrov – Founder Lazar Petrov is the founder of iGsuite, identified on the company's "About" page and in media interviews as the person who initiated the project after more than a decade in the iGaming industry. He is described as having practical experience managing millions in affiliate spend.

Emil K. – Co-Founder Emil K. is identified as a co-founder of iGsuite via a customer testimonial on the company's homepage. No further details about role or full name are publicly available.

No other C-level executives are explicitly confirmed within publicly available sources. The company appears to operate with a lean founding team.

Summary

iGsuite is a promising, operator-built affiliate ecosystem that has quickly gained traction in the iGaming software space. With a rare perfect (or near-perfect) user rating, profitability achieved within two years of launch, and a clear focus on replacing fragmented tools with a unified profit-driven platform, the company is well-positioned to serve mid-market and enterprise iGaming operators seeking to scale acquisition efficiency.