Ihre Consulting AB

Business Model

Ihre Consulting AB functions as a full‑service affiliate management consultancy rather than a technology provider. Its service offering is divided into two primary channels: affiliate‑facing and operator‑facing. For affiliates, the agency provides free access to exclusive deals with more than 120 operators, covering all major iGaming verticals and territories. Affiliates rely on Ihre Consulting to cherry‑pick the best‑converting brands, handle contract negotiations, and provide ongoing support—freeing affiliates to concentrate on SEO and content. The company emphasises a personalised, non‑mass‑market approach, contacting each affiliate individually rather than sending blanket offers. For operators, Ihre Consulting delivers market analysis, software re‑procurement, affiliate programme set‑up, recruitment and retention of affiliates, and staffing recruitment and training. The agency also assists with conferences, promotions, and CRM strategies. Operators who already have an in‑house affiliate department can use Ihre Consulting to reduce administrative strain and accelerate ROI. Additional services extend beyond gaming: the firm helps companies from adjacent sectors (e.g., media, technical providers) identify suitable partners, make initial introductions, and manage sales processes.

Key Strengths and Limitations

Key strengths cited by clients include the agency’s deep understanding of the Swedish and European markets, focus on long‑term player value, and ability to connect operators with high‑converting traffic sources. The agency has been publicly acknowledged for its work with 138SunGame (2012) and maintains an active presence at industry events. Limitations: Ihre Consulting primarily operates at the marketing‑agency layer, without developing its own platforms or brands. Its lean team size (2–10 employees) may limit capacity for large‑scale, concurrent engagements. The company has limited public digital footprint—no recent press releases or case studies beyond a decade‑old launch—and no disclosed financials or funding rounds.

Licensing and Compliance

The company’s website and communications include an “18+” age restriction notice and emphasise working with regulated operators. However, no specific regulatory licences (e.g., Swedish Gambling Authority) are publicly attributed to Ihre Consulting AB itself; its focus is on marketing services rather than direct gambling operation.