Imagine This
- Founded
- 1999-01-01 in Irvine, California, USA
- Headquarters
- Irvine, California, USA
- Phone
- (949) 486-4598
Imagine This is a North American casino marketing company that specializes in turnkey player loyalty and continuity programs. Founded in 1999 and headquartered in Irvine, California, the company designs, produces, and manages proprietary promotional inventory—including free sample products, branded merchandise, and direct mail campaigns—to help casinos drive incremental revenue and maximize return on investment. Its flagship “Casino Continuity Program” is a comprehensive, all-in-one solution that handles everything from product sourcing and display to fulfillment, allowing casino operators to focus on player engagement without managing logistics. With a staff estimated between 51 and 200 employees, Imagine This claims to be the largest casino marketing company in North America. The company’s services include free sample distribution, product displays, banners, and mailer artwork, often provided at no upfront cost to clients. By integrating marketing strategy with physical inventory management, Imagine This positions itself as a one-stop partner for casinos aiming to increase patron visits and spend. Its business model is based on volume and recurring program fees, and while specific client names are not publicly disclosed, the company serves tribal and commercial casinos across the United States.
Detailed Review
History and Founding
Imagine This was founded in 1999, according to its Facebook page. The company is headquartered in Irvine, California, and has operated for over two decades as a specialized marketing services provider within the regulated casino and gaming industry. While the company's website does not share a detailed founding story, its long tenure suggests a stable presence in the niche of casino player loyalty programs.
Business Model
Imagine This operates as a business-to-business service provider, focusing on offline marketing tactics that complement digital loyalty systems. Its core offering is the “Casino Continuity Program,” a turnkey promotional program that supplies casinos with branded giveaways, product samples, and collateral such as displays, banners, and direct mailers. The company manages the entire supply chain—from design and sourcing to warehousing and distribution—using its own inventory to ensure quality and cost control. This differentiates Imagine This from agencies that outsource production. The business model appears to be based on volume and recurring program fees rather than per-project billing. Many services, including free samples, product displays, banners, and mailer artwork, are provided at no upfront cost to clients, with revenue generated through the ongoing program structure.
Services and Products
Imagine This offers several key products and services. The Casino Continuity Program is the flagship, providing a full suite of promotional merchandise and logistics. The Free Sample Program supplies free product samples for casinos to distribute to players, aimed at boosting participation in promotions. Additionally, the company produces custom-imprinted items such as shirts, bags, and drinkware, along with point-of-sale displays and banners. It also handles direct mailer artwork and production to support casino player communications and campaign outreach.
Market Position
Imagine This claims to be the largest casino marketing company in North America. While this self-description lacks independent third-party verification in public sources, the company's extensive service offering and long history suggest a substantial market share. Its clients include tribal and commercial casinos across the United States. The lack of published client names, financial metrics, or news coverage makes it difficult to assess reputation or year-over-year performance, but the company’s continued operation over two decades implies sustained demand for its services.
Leadership
No current key leadership figures (CEO, founder, or other C-level executives) for the casino marketing entity Imagine This were found in publicly accessible sources. The company’s website does not include a team or leadership page, and its LinkedIn profile does not display executive names in public search results. The only executive identified, CEO Toby Walsham, belongs to an unrelated creative production studio with a similar name.
Key Products
Casino Continuity Program
A turnkey promotional program that provides casinos with a full suite of branded giveaways, product samples, and collateral such as displays, banners, and mailers to drive repeat visits and incremental revenue.
Free Sample Program
Supplies free product samples for casinos to distribute to players, aimed at boosting participation in promotions.
Promotional Merchandise & Displays
Custom-imprinted items like shirts, bags, and drinkware, along with point-of-sale displays and banners, produced and managed by Imagine This.
Direct Mailer Artwork & Production
Design and production of direct mail pieces to support casino player communications and campaign outreach.
Offices & Headcount
100 employees (approx.)