- Founded
- 2010-01-01 in London, United Kingdom
- Headquarters
- United Kingdom
ImLink is a UK-based omnichannel messaging platform designed to centralise and optimise business-to-customer communications. The company provides a single, intuitive interface through which enterprises can manage and orchestrate messages across a wide range of channels including SMS, WhatsApp, Viber, FlashCall, Voice OTP, and RCS. ImLink’s platform is built for reliability and cost-efficiency, offering a 100% delivery guarantee and competitive wholesale and retail rates. Its core value proposition lies in simplifying complex messaging workflows—from promotional bulk SMS and transactional OTPs to rich interactive campaigns via RCS and popular messengers. The company positions itself as a partner for businesses seeking to improve customer engagement through high-deliverability, low-cost communication, with transparent analytics and fast API integration. While ImLink does not operate in the gambling or betting vertical itself, its services are widely applicable to iGaming operators that require secure authentication (e.g., SMS OTP, FlashCall), marketing campaigns (WhatsApp, Viber), and service notifications. The platform’s cascade messaging feature allows fallback between channels to maximise delivery success, making it particularly valuable for time-sensitive communications such as login verification or withdrawal confirmations. ImLink’s presence is predominantly online, with its headquarters in the United Kingdom, and it serves a global client base across multiple industries.
Detailed Review
ImLink’s platform aggregates messaging capabilities into a single dashboard, eliminating the need for separate vendor contracts and integrations. The platform supports both wholesale and retail SMS termination, leveraging direct operator connections and alternative routing to ensure global reach and stability. Key channels include: (1) SMS – for promotional, transactional, and service messages with competitive rates and high-quality delivery; (2) WhatsApp Business – leveraging the messenger’s 98% opening rate and global user base for cost-effective engagement; (3) Viber – one of the top 10 downloaded apps worldwide, offering significant cost reduction versus SMS; (4) FlashCall – an alternative to SMS for OTP delivery, claimed to be 5x more cost-efficient than transactional SMS with instant, 100% guaranteed code delivery; (5) Voice OTP – converts SMS text into spoken codes delivered via phone call, with delivery in 3–10 seconds; (6) RCS – rich communication services enabling branded, interactive messaging with call-to-action buttons and geolocation. A standout feature is the Cascade messaging option, which allows users to define a priority sequence of channels (e.g., WhatsApp → SMS → FlashCall) to maximise delivery rates. ImLink emphasises a “personalized approach” to each client, transparent analytics dashboards, and simple API integration. Pricing is described as competitive, though exact figures are not publicly listed. The company’s 100% delivery guarantee is a strong differentiator in the CPaaS space, though terms and conditions likely apply (e.g., valid recipient numbers). ImLink’s platform is suitable for businesses of all sizes, from SMEs to large enterprises, especially those in regulated industries like iGaming, finance, and e-commerce where secure, reliable communication is critical. However, the company does not appear to offer voice-call or video infrastructure beyond OTP; its focus is strictly on digital messaging channels. No independent reviews or case studies were found in the public domain, limiting third-party validation.
Key Products
ImLink Omnichannel Messaging Platform
Unified API for SMS, WhatsApp, Viber, RCS, FlashCall, Voice OTP, and cascade messaging.
Cascade Messaging
Automated channel switching to reduce costs while maintaining delivery rates.
Chatbot Builder
Visual tool to create conversational bots for sales, support, and lead generation.
White-Label Partnership
Full platform rebranding for resellers and telecom operators.
API & CRM Modules
Pre-built integrations for over 160 CRM systems and support for HTTP, XML, SMPP.
Viber Messaging
Utilises the Viber messenger platform (over 1 billion users) for low-cost customer communication.
FlashCall
OTP delivery via incoming call (no SMS) – 5x cheaper than transactional SMS, instant delivery, global coverage.
SMS Messaging
Global SMS aggregation, routing, and traffic processing for promotional, transactional, and service messages. Includes direct operator connections and alternative routing.
WhatsApp for Business
Integration with WhatsApp’s Business API for high-open-rate messaging and cost reduction.
Voice OTP
Converts SMS OTP into voice call code delivery, offering fast (3–10 sec) and secure authentication.
RCS for Business
Rich Communication Services allowing branded, interactive messages with rich media, call-to-action buttons, geolocation, and engagement analytics.