InnProjekt

Company History

InnProjekt was established in 2015 by Alessandro Casella and Andrea Riccardi with the goal of creating highly innovative software for sports betting operators. The company quickly gained traction by addressing the need for fast, reliable, and customisable tools that could adapt to each bookmaker’s workflow. Originating in Innsbruck, Austria, the company later established its headquarters in Parma, Italy.

Business Model

InnProjekt generates revenue through licensing and service agreements. Its clients are sportsbook operators who pay for access to the InnHub aggregator platform, the InnPlay live betting module, and custom odds algorithms. The company does not take a share of player wagers; instead, it charges software fees and service retainers. This model allows operators to maintain full control over their margin while benefiting from advanced technology.

Core Products

InnHub is a feed converter and aggregator that unifies sports, esports, and horse racing data feeds from multiple sources, providing a single interface for pre-match and live event management. It uses machine learning to flag pricing errors and recommend adjustments, helping operators maintain competitive margins. InnPlay is a live betting platform offering real-time match management, a wide library of side bets, and customisable interfaces to enhance the player experience. Additionally, InnProjekt supplies proprietary AI/ML odds algorithms that optimise odds calculation, reduce errors, and increase bookmaker profitability through tailored adjustments.

Market Position and Competition

InnProjekt operates in the sports betting software provider segment, competing with established aggregators and trading platforms. Its focus on high customisation and live betting innovation differentiates it from larger, one-size-fits-all solutions. The company serves operators across Europe, Africa, Australia, South America, and North America, positioning itself as a flexible partner for both small and medium-sized bookmakers.

Partnerships and Distribution

InnProjekt has forged strategic partnerships to extend its content library and distribution reach. A notable integration is with Beter, adding a wide range of betting content to the InnHub platform. Another key partnership is with Logifuture, making Logifuture’s Zoom Sports virtual games available through InnProjekt. These collaborations enable the company to offer a richer product suite without developing all content in-house.

Awards and Recognition

The company’s innovations have been acknowledged with the Best Product Innovation award at the EGR Italy Awards, underscoring its technological edge in the sports betting industry.

Recent Strategic Direction

InnProjekt continues to invest in artificial intelligence and machine learning to further enhance bookmaker profitability and operational efficiency. The company remains privately held and unfunded, focusing on organic growth through product development and partnership expansion. Its long-term goal is to become a leading platform for customisable, data-driven sports betting solutions.