Intralot Bit8
- Headquarters
- Malta
Bit8 is a Malta-based gaming technology company that became a wholly owned subsidiary of the INTRALOT Group (now Bally’s Intralot) in 2017. Originally developed as a standalone entity by founder Angelo Dalli, Bit8 created a proprietary, AI-driven online gaming platform that combines sportsbook, casino, Player Account Management (PAM), eWallet, real-time analytics, and an automated bonus engine. The platform’s modularity and scalability quickly attracted top-tier international online casino operators. In February 2015, INTRALOT announced a strategic alliance with Bit8, acquiring a 25% stake and entering into an exclusive joint development and marketing agreement. This partnership enabled the two companies to integrate their technologies, culminating in the development of INTRALOT’s award-winning PULSE CRM system, which is available in both retailer and player versions. By October 2017, INTRALOT completed the acquisition of the remaining 65% of Bit8, fully absorbing it into the group. Today, Bit8 operates as a key technology arm within Bally’s Intralot, supplying its platform solutions to licensed operators in multiple regulated jurisdictions worldwide. The brand is particularly noted for its artificial intelligence capabilities and its role in enabling the group’s “All About the Player” digital transformation strategy.
Detailed Review
History and Founding
Bit8 was founded in Malta by Angelo Dalli, a computer scientist and entrepreneur with deep expertise in artificial intelligence and gaming systems. The company’s flagship product is an all-inclusive online gaming platform that covers both sportsbook and casino verticals. Key features include a robust Player Account Management (PAM) system, an integrated eWallet, real-time analytical tools, rules-based automation, and a bonus engine that requires minimal human intervention—thereby reducing promotional costs and operational overhead for operators. The platform is built on proprietary AI technology, giving it the ability to personalise player experiences and optimise customer relationship management (CRM).
Strategic Alliance and Acquisition
In 2015, Bit8 caught the attention of Greek lottery and gaming giant INTRALOT, which was seeking to strengthen its interactive (online) offering. The initial minority stake of 25% was followed by a two-year period of close technical collaboration. The combined engineering teams focused on developing PULSE, a next-generation CRM tool designed to enhance both operator efficiency and player engagement. PULSE now serves as a cornerstone of INTRALOT’s digital modernisation strategy. The full acquisition in 2017 made Bit8 a wholly owned subsidiary of INTRALOT Global Holdings BV.
Integration and Current Role
Since joining the Bally’s Intralot group (following Bally’s Corporation’s acquisition of a controlling stake in INTRALOT), Bit8’s technology has been embedded into the group’s broader portfolio. The subsidiary continues to operate from its original base in Malta and serves clients globally, leveraging the parent company’s presence in over 39 countries. Although Bit8 no longer trades as an independent brand, its platform remains a critical asset for the group’s B2B supply to state-licensed lotteries and online gaming operators.
Products and Technology
The Bit8 platform covers multiple verticals: sportsbook, casino, PAM, eWallet, real-time analytics, and a rules-based bonus engine. The PULSE CRM system, developed jointly with INTRALOT, is offered in Retailer and Player versions. The platform’s modular design allows operators to pick and integrate components as needed, and its AI-driven personalisation is a key differentiator in a competitive market.
Key Products
Bit8 All-inclusive Sportsbook & Casino Platform
A unified AI-powered platform covering sportsbook, casino, PAM, eWallet, real-time analytics, automated rules engine, and a bonus engine that minimises manual intervention.
Player Account Management (PAM)
Integrated module for managing player accounts, deposits, withdrawals, and responsible gaming controls.
PULSE CRM System
A Customer Relationship Management platform developed jointly with INTRALOT, available in Retailer and Player versions to enhance operator-player relationships.
eWallet
Digital wallet solution for seamless transactions across multiple payment methods.
Real-time Analytical Tools & Automated Rules
Dashboards and automation that help operators monitor performance and trigger personalised actions.
Key Persons
Angelo DalliFounder & Board Member (former CEO)
Notable past members
- Angelo Dalli — Co-Founder