iSoftBet Ltd

Company History

iSoftBet was established in 2010, initially operating from London and Luxembourg. It secured its first major regulatory license from the Alderney Gambling Control Commission in 2013, followed by a UK license in 2015 and a Malta Gaming Authority B2B license in 2019. Early growth was driven by partnerships with IGT (2013) and later with Big Time Gaming to license the Megaways mechanic.

Business Model and Products

The company operates two main business lines: proprietary game development and the Game Aggregation Platform (GAP). Its original game library includes over 150 video slots and table games with in-house mathematics and diverse themes, such as Jackpot Rango and Scrooge Megaways. The GAP serves as a unified integration layer, offering operators more than 8,000 titles from 80+ providers like BTG and Evolution. iSoftBet also provides a Casino Management System covering marketing, finance, and player management tools. Branded and licensed slots tie into entertainment properties like Paranormal Activity and Basic Instinct.

Market Position and Regulation

iSoftBet competes in the B2B iGaming content space alongside providers like NetEnt, Microgaming, and Playtech. Its combination of proprietary content and aggregation gives it a unique value proposition. The company's games are tested by independent labs (Gaming Labs, iTech Labs, QUINEL) and it holds licenses in 19+ regulated jurisdictions. In 2020, it won the Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards.

Acquisition by IGT and Current Status

In July 2022, International Game Technology (IGT) completed the acquisition of iSoftBet for approximately €160 million in cash, marking a strategic expansion of IGT's iGaming content aggregation capabilities. Post-acquisition, iSoftBet's offerings are marketed under the IGT PlayDigital brand, though the original game studio and GAP continue to operate under their established identity. The company has pursued new market entries, such as a Buenos Aires license in 2022, and partnerships with operators like PokerStars and SoftGamings. As of 2026, iSoftBet maintains its original product lines and leadership team, continuing to serve a global operator base.