JoinAff

Company Structure and Legal Entity

JoinAff is a dedicated iGaming affiliate program launched in 2020 and headquartered in Nicosia, Cyprus. It is operated by ALTACORE N.V., a company registered under the laws of Curaçao (company number 151002) with its registered address at Perseusweg, 27A, Willemstad, Curaçao. The program’s terms and conditions explicitly govern the relationship between ALTACORE N.V. and the affiliate. This vertically integrated structure allows JoinAff to maintain full control over its product offerings and user experience.

Portfolio and Products

JoinAff manages five proprietary brands, all built on a common in-house platform. The brands are RioAce (casino and sports), CasaBet (casino and sports), BetFlare (casino and sports), Smokace (casino only), and Stelario (casino only). This in-house development enables advanced technical solutions for traffic evaluation and user acquisition, providing affiliates with a consistent and optimised conversion environment. The platform runs on MyAffiliates, a standard affiliate management system in the iGaming industry.

Commission Models and Partner Tools

JoinAff offers a tiered revenue share model based on the number of first-time deposits (FTD) per billing period. The tiers are 0–15 FTD, 16–25 FTD, and 50+ FTD, with exact percentages negotiated individually after the first month. The program also supports CPA (Cost Per Acquisition) and hybrid deals, allowing affiliates to customise their earning structure. Partners gain access to high-tech tracking tools, detailed statistics, and a range of promotional creatives. The affiliate management team is described as professional and responsive by existing partners.

Market Presence and Reputation

Since its launch, JoinAff has paid over €1 million in partnership fees and works with more than 2,000 partners worldwide. Positive testimonials on its website highlight strong brand conversion rates and supportive account management. The program is listed on major iGaming directories such as AffPapa and AffCatalog, and it has a limited but generally favourable presence on Trustpilot. The company is not publicly traded and does not disclose detailed financials.

Strengths and Weaknesses

Key strengths include full ownership of brands (ensuring product control), flexible commission models, and a proven payment track record. Weaknesses include limited independent reviews, reliance on a Curaçao licence (which faces increasing scrutiny in some regulated markets), and the absence of publicly named leadership or founders. The company’s headcount of 51–200 employees suggests a moderate-sized operation that continues to grow steadily.