JoogoPay (Starpago)
- Founded
- 2019-01-01 in São Paulo, Brazil
- Headquarters
- São Paulo, Brazil
Starpago is a Brazilian fintech company founded in 2019 and headquartered in São Paulo that specializes in providing a one-stop global payment platform for the iGaming and e-commerce sectors. The company serves a community of over 200 million users and offers a suite of services including pay-in, payout, and foreign exchange processing. Starpago emphasizes regulatory compliance with anti-money laundering and counter-terrorism financing protocols and partners with licensed payment institutions and top-tier banks. With a stated global footprint spanning more than 200 countries and territories, the company has established offices worldwide to deliver localized support. Its brand philosophy is “connecting infinite possibilities with secure payments.” Starpago operates as a publicly traded company and employs an estimated 51–200 people. The company is actively expanding its presence across South Asia and Southeast Asia, particularly in India, Indonesia, Pakistan, Bangladesh, and the Philippines, and participates in industry events such as SiGMA Asia and the Global Gaming Conference in Sri Lanka. Notably, no individual executives are publicly named, and management appears to be conducted through a corporate entity structure.
Detailed Review
Company History and Founding
Starpago was founded in 2019 in São Paulo, Brazil, as a fintech company focused on digital payment infrastructure for cross-border transactions. The company quickly positioned itself as a specialized payment solutions provider for the iGaming and e-commerce industries, which demand high-volume, secure, and fast payment processing.
Business Model and Products
Starpago’s business model centers on three core services: Pay-in (payment acceptance for merchants with support for multiple local payment methods and real-time currency conversion), Payout (bulk disbursements for operators to players, affiliates, or vendors), and Exchange (real-time foreign exchange services integrated into the payment flow). The platform offers API integration, SDKs, and a built-in finance module, along with data analytics and reporting tools to help merchants optimize payment strategies.
Market Position and Expansion
Starpago claims a global reach covering over 200 countries and territories and serves a user base of more than 200 million. The company has been actively expanding in South and Southeast Asian markets, including India (UPI ecosystem), Indonesia (QRIS), Pakistan, Bangladesh, and the Philippines. It has exhibited at major industry events such as GGC 2026 in Sri Lanka and SiGMA Asia 2026, signaling a strong push into the Asian iGaming payment space.
Regulatory and Compliance
Starpago emphasizes adherence to international anti-money laundering conventions and the legal requirements of regulatory agencies. Its internal processes are audited by professionals from international accounting firms, and it routes domestic funds through payment institutions with third-party and cross-border payment licenses. The company states it complies with the highest safety standards certified by top-tier global organizations (specific certifications not publicly named).
Partnerships and Clients
While specific named clients or partners are not disclosed in available sources, Starpago highlights partnerships with licensed payment institutions and top-tier commercial banks. The company provides a 24/7 customer support team and claims to conduct procedural compliance checks via its banking partners.
Recent Developments and Strategy
As of 2025–2026, Starpago is focused on deepening its footprint in Asia, particularly in markets with high mobile payment adoption like India and Indonesia. The company also continues to participate in global fintech and gaming conferences to network and showcase its solutions. No executive appointments, funding rounds, or M&A activity are publicly documented.
Key Products
Pay-in (Processing)
A payment acceptance service that enables merchants to receive international payments securely and quickly, supporting multiple local payment methods and real-time currency conversion.
Payout (Disbursements)
A mass payout solution for making efficient and reliable global payments, used for operator payouts to partners, players, or vendors.
Exchange (Foreign Exchange)
A real-time foreign exchange service integrated into the payment flow, designed to reduce transaction costs for cross-border settlements by providing competitive exchange rates.
Offices & Headcount
125 employees (approx.)