Kaboozt

Company History and Founding

Kaboozt was founded in 2022 in Denmark by Simon Mikkel Madsen, who serves as CEO. The company was created to simplify and streamline link building, eliminating the time-consuming outreach and guesswork typical of traditional SEO services. It launched with a marketplace connecting advertisers with vetted publishers, and has since grown to become one of the largest platforms of its kind, with over 300,000 indexed domains and 8,000+ premium publishers across 2,000+ categories and 80+ languages.

Business Model

Kaboozt operates on a pay-per-placement model with no monthly subscription fees. Clients browse publisher listings filtered by metrics such as Domain Rating (DR), traffic estimates, niche, and language, then purchase placements directly through the platform. The company also offers managed services, including tailored link-building strategies, content creation, and display advertising campaigns, handled by dedicated account managers. For publishers, Kaboozt provides a free dashboard for order management, invoicing, and fast payments, with no fees to join.

Core Products and Platforms

Kaboozt’s main platform is its Link Building Marketplace, which gives clients access to a vast network of domains and publishers. Additional offerings include Content Creation Services (bespoke articles tailored to client niches), Display Advertising (sponsored placements across the publisher network), a Publisher Platform (order and invoice management), and Real-Time Analytics for campaign tracking and optimisation. All services are integrated into a single interface designed for ease of use and transparency.

Market Position and Competitors

The company competes with established SEO tools and link-building platforms such as DemandSphere, SEMrush, and Ahrefs. However, Kaboozt differentiates itself through its sheer scale, transparency in publisher metrics and pricing, and focus on eliminating the manual outreach process. Its strengths are especially appealing to businesses in competitive SEO verticals like iGaming, finance, and e-commerce, where high-domain-authority backlinks are critical. As a relatively young company, Kaboozt has not disclosed any external funding rounds, indicating it remains bootstrapped and organically grown.

Leadership and Team

Kaboozt’s leadership includes CEO and founder Simon Mikkel Madsen, CTO and partner Victor Brøgger Andersen (promoted from developer to CTO and partner in late 2024/early 2025), Head of Sales and partner Morten Knudsen, Business Manager and partner Sarah Ovesen, and Sales Manager Jana Marinkovikj (based in North Macedonia). The team numbers approximately 16 professionals, with a flat structure and a small partner group. No other C-level executives such as COO or CFO were identified in public sources.