Simon Mikkel Madsen

Simon Mikkel Madsen is a Danish entrepreneur who built his career in the linkbuilding and SEO industry. As the founder and CEO of Kaboozt A/S, he leads a Danish startup that provides software and services to aggregate publishers globally, giving agencies and SMEs transparency in an opaque market. Kaboozt also offers subscription packages covering analysis and content production and operates as a subsidiary of Kompetencekanalen, one of the largest marketing agencies in the Nordics.

Before founding Kaboozt, Simon worked as a Key Account Manager at JP/Politikens Hus, where he gained deep knowledge of the media and linkbuilding sector. Earlier in his career, he held various sales roles – selling toys, websites, and fruit – and started several other businesses. He describes his entrepreneurial journey as one where networking, a tolerance for failure, and learning from mistakes were critical.

Since October 2022, Simon has also been registered as director and sole owner of S. Mikkel Holding ApS. He is additionally a Founder, Partner & Investor at NextLab Ventures A/S, a venture studio founded in 2026 that invests in and builds technology companies across media, fintech, SaaS, and other verticals. He is also listed as Co-Founder of Publizher ApS, a separate publishing and technology entity.