Knup Sports
- Founded
- 2016-01-01
Knup Sports is a digital sports media brand founded in 2016 by entrepreneur Ryan Knuppel as part of his broader Knup business ecosystem. What began as a simple sports picks website has grown into a content network covering sports news, betting insights, iGaming trends, and industry analysis, serving both casual fans and industry professionals. The brand gained recognition through its now-retired podcast, *The Knup Sports Show*, which produced 245 episodes featuring interviews with CEOs and thought leaders in sports, betting, and iGaming. Knup Sports monetizes through display ads, affiliate partnerships, sponsored content, and digital product sales, and has built strong domain authority with thousands of monthly visitors. It operates as a media partner for several iGaming and sports companies and is part of the Sports 2.0 Network. In 2025, the brand retired its podcast to focus on scaling evergreen SEO content and launching digital products, leveraging automated content from Coded Content, another Knuppel venture. The site is primarily a solo operation with occasional contributors and remains a niche player in the crowded sports betting affiliate space, differentiated by its founder's industry connections and integration with the Knup ecosystem of automation and business tools.
Detailed Review
History and Timeline
Knup Sports was launched in 2016 when Ryan Knuppel registered the domain KnupSports.com and developed a website initially focused on providing sports picks. In 2019, Knuppel started The Knup Sports Show, a podcast that became the brand's flagship property, reaching 100 episodes in 2020 and 200 in 2023. By 2024, Knup Sports began integrating content from Coded Content, an automated writing platform also owned by Knuppel, to produce regular sports articles. The podcast was retired in 2025 after 245 episodes, with its content repurposed into Sports Business University, another Knuppel project. The brand now concentrates on scalable evergreen SEO content and digital product sales.
Content and Offerings
Knup Sports provides daily sports picks and analysis, betting insights, game previews, and industry coverage on sports betting, iGaming, and media trends. It operates as a content network that allows writers and contributors to publish sports takes. Additional offerings include advertising and sponsorship opportunities (display ads, affiliate links, sponsored content), digital resources like guides and tools, and a social media presence on TikTok, Instagram, and X (formerly Twitter) where it posts sports takes and product reviews.
Business Model and Reach
Monetization derives primarily from display advertising, affiliate partnerships with sports betting and iGaming companies, and sponsored content. The site attracts thousands of monthly visitors, according to the founder, and has built domain authority through consistent publishing and backlinking over several years. Knup Sports is a member of the Sports 2.0 Network, a grouping of sports-focused digital properties. Despite its niche positioning, the brand remains a small, solo-operated venture without disclosed funding or a formal team.
Future Direction
In a 2025 update, the founder outlined plans to continue scaling traffic through evergreen SEO, pursue high-value industry partnerships, and begin selling digital products such as guides, courses, or tools. The retirement of the podcast marks a strategic shift toward automated and scalable content production, leveraging Coded Content and other automation tools within the Knup ecosystem.
Key Products
KnupSports.com (now part of Knup.com)
Sports media website covering picks, analysis, news, and betting industry insights.
Knup Sports Show
Interview podcast featuring sports business and iGaming leaders; 245 episodes produced from 2019 to 2025.
Coded Content
Content automation system integrated in 2024 for regular sports article production.
Sports Business University
Platform where retired Knup Sports Show content is repurposed for education.
Social Media Channels (TikTok, Instagram, X)
Brand accounts providing sports takes and product highlights.
Digital Products (launched 2025)
New revenue stream offering downloadable guides and tools for sports fans and professionals.
KnupSports.com
The main sports media website offering sports picks, game previews, betting analysis, industry coverage, and digital resources for fans and professionals.
Digital Products
A new product line launched in 2025, including guides and tools for sports media and betting professionals.
Social Media Presence
Active accounts on TikTok, Instagram, and X (Twitter) for sports commentary and product promotion.
Sports 2.0 Network
Broader network of sports-focused digital properties that includes Knup Sports.
Affiliate Partnerships
Partnerships with iGaming and sports brands for sponsored content and affiliate commissions.
Offices & Headcount
1 employees (approx.)
Key Persons
Ryan KnuppelFounder