Las Vegas Advisor / Huntington Press

History and Founding

The Las Vegas Advisor traces its beginnings to the early 1980s, when Anthony Curtis, a blackjack player and Las Vegas resident, began producing a newsletter with practical gambling advice. The first issues appeared in 1983, and the publication has remained in monthly publication for more than four decades, making it one of the oldest consumer gambling titles in the United States. Curtis later built the Huntington Press publishing house around the newsletter, and Huntington Press added books on gaming, poker, Las Vegas history, and travel to the product line. The company has always been privately held and has kept its home base in Las Vegas.

Product Line and Membership

The flagship product is the monthly Las Vegas Advisor newsletter. A typical issue mixes casino and hotel-industry news, blackjack, video poker, and slot strategy, restaurant and show reviews, and comp-focused advice for the Las Vegas trip. The most commercially distinct product is the LVA Member Rewards coupon book, which arrives with premium memberships. Members use its coupons for match-play chips, free slot play, discounted rooms, and dining offers at Las Vegas-area casinos, making the membership arguably the most tangible consumer-subscription product in the gambling media niche.

Business Model

LVA is funded primarily by subscriptions and publishing revenue rather than by casino operations. It does not operate a sportsbook, online casino, or wagering platform, and it does not need a gaming license for its core business. The company's model is closer to that of a specialty publisher and consumer advocacy group: sell premium information to Las Vegas travelers and advantage-minded recreational gamblers, and make the coupon book valuable enough to renew memberships year after year. Huntington Press also sells books directly through its own website, adding a second revenue stream.

Market Position and Competition

In the pre-internet era, Las Vegas Advisor was one of the few reliable independent sources of inside gambling information for consumers. It now competes with free websites, YouTube channels, forums, and casino-themed social media personalities, but it retains several structural advantages: an archive of decades of detailed Las Vegas history, a paid print/digital newsletter with loyal subscribers, and a physical coupon product that online competitors cannot easily duplicate. Its closest media peers are legacy consumer gambling magazines rather than the newer generation of casino affiliate sites.

Leadership and Strategic Direction

Anthony Curtis remains the company's founder, publisher, and public face more than forty years after launch. He writes and appears in LVA's video and podcast content and is frequently quoted by mainstream travel and gambling outlets on Las Vegas-related stories. Under his leadership the company has moved toward digital delivery, adding daily online news, email newsletters, and social media while keeping the monthly newsletter and membership coupon books in print. In the early 2020s the publication marked its 40th anniversary, underscoring its longevity in an industry where most consumer gambling media has consolidated or disappeared.

Regulatory status is simple: Huntington Press is a Nevada publishing and information company, not a licensed casino or sports-betting operator. That gives it editorial independence from casino operators, though its coupon-book model depends on partner casinos honoring the promotions. This mix of journalism, membership products, and publishing has allowed Las Vegas Advisor and Huntington Press to remain relevant while the broader gambling-media landscape has shifted online.