Luna PR

History and Founding

Luna PR was founded in 2017 in Dubai by Nikita Sachdev (now Nikita Sachdev Lord) as a boutique PR and marketing agency. The company quickly established itself within the Web3 ecosystem, capitalizing on the boom in blockchain and cryptocurrency projects. Over the years, it has grown organically without external funding, reaching an eight-figure revenue scale and expanding its team to approximately 85 professionals across three continents.

Services and Business Model

Luna PR offers a full suite of integrated communications services. Its public relations practice includes strategic communications planning, brand and narrative development, media placements with tier-1 journalists, press release distribution through an in-house global media database, and crisis/reputation management. On the marketing side, the agency provides social media management, community building, influencer partnerships, and campaign activations. Event services cover conferences, exhibitions, launch events, private dinners, and investor relations events. The company also operates two sister companies: Studio36, which handles brand strategy, visual identity, and collateral design, and Chief Block, an executive recruitment service for C-level and senior leadership roles in Web3 and emerging tech. This diversified service offering allows Luna PR to capture recurring revenue from both project-based retainers and longer-term strategic engagements.

Market Position and Recognition

Luna PR positions itself as a bridge between the traditional financial world (Web2) and the decentralized economy (Web3). Its client roster spans Web3 protocols, DeFi platforms, exchanges, real-world asset (RWA) projects, and traditional enterprises entering the decentralized space. The agency has served over 750 clients and has been recognized as a leading Web3 marketing agency. It won the Best Web3 Marketing Agency 2026 award at the AIBC World Awards, and its CEO, Nikita Sachdev Lord, has been named one of the Most Influential MarComms Executives of 2025 by The PR Net and among the Top 50 Women Leaders in the Middle East by Arabian Business. The agency also benefits from the founder's personal involvement in the crypto ecosystem; she leads a private investment firm that has deployed over $10 million into Web3 projects and serves as an independent director for KRAKacquisition Corp, a Nasdaq-listed SPAC backed by Kraken.

Recent Developments and Strategic Direction

In 2022, Luna PR expanded its media footprint through the acquisition of Cointelegraph Middle East and co-production of CNBC Arabia's first Web3-focused show, On the Chain. These moves have strengthened the agency's content and media capabilities. The agency continues to deepen its presence in traditional finance and emerging tech sectors, including artificial intelligence, robotics, and energy infrastructure. Luna PR operates as a division of Luna Media Corporation and maintains offices in Dubai (headquarters), New York, and London, serving clients across four continents.