Nikita Sachdev (now Nikita Lord) is an Indian-American serial entrepreneur and investor who discovered the crypto and blockchain space in 2017. After gaining early experience at Huobi Exchange, she founded Luna PR, a boutique public relations and marketing agency that has grown into an eight-figure, bootstrapped global firm serving over 750 clients with a team of more than 85 employees across four continents.
In 2022, she expanded into media by acquiring Cointelegraph Middle East and co-producing On the Chain, CNBC Arabia’s first Web3-focused show, which reached over 50 million households. She also founded the Crypto Polo Cup, a unique event blending sport, networking, and technology.
Beyond PR, she runs a private investment firm that has deployed over $10 million into the Web3 ecosystem and, in early 2026, was appointed an independent director of KRAKacquisition Corp, a Nasdaq-listed SPAC backed by Kraken. Recognised as one of the Top 50 Women Leaders in the Middle East by Arabian Business, a Forbes Business Council member, and winner of multiple industry awards, Sachdev is a prominent voice in blockchain and Web3 adoption.
Career History
| Company | Role | Dates |
|---|---|---|
| Luna PR | Founder & CEO | – present |