MadAbout Media

Background and Founding

MadAbout Media was founded in 2010 in Widnes, Cheshire, UK, as a passion project by Andrew Edwards. Edwards’ personal background in online poker and gaming affiliate marketing directly influenced the agency’s strategic direction, leading to a strong focus on the iGaming vertical. The company has remained privately held and self-funded, growing organically rather than through external investment.

Services and Business Model

MadAbout Media operates as a full-service digital marketing and affiliate marketing agency. Its core offerings include search engine optimisation (SEO)—both organic and local—pay-per-click (PPC) advertising across Google, Facebook, Instagram, and TikTok, email campaign design, website and ecommerce development (Shopify, WooCommerce), conversion rate optimisation (CRO), link building, and social media marketing. The agency also provides technical SEO audits, Google My Business management, and digital consultancy. Revenue is derived from client retainers and project-based fees, typical for a boutique agency.

Market Position and Clients

With a team of 2–10 employees, MadAbout Media claims to have served 89 clients and delivered a 100× increase in client funds. Its client testimonials highlight successful local SEO campaigns that significantly boosted phone inquiries. The agency positions itself as a results-driven partner with a focus on transparency, persistence, mutual trust, and integrity. While its client base spans multiple industries, the leadership’s deep expertise in iGaming affiliate marketing is a key differentiator for gambling operators and affiliate networks.

Leadership

Andrew Edwards is the founder and managing director, as confirmed on his LinkedIn profile and the company’s about page. The agency’s homepage also lists Andy Mcgee as managing director, though it is unclear whether this is a co-founder role or a later appointment. Given the small team size, formal C-level positions beyond these two are not publicly documented.

Recent Developments

No significant funding rounds, partnerships, or major news events were found for MadAbout Media in 2024–2025. The company appears to operate as a stable, self-funded boutique agency with a modest but active online presence across Instagram, Facebook, and Twitter.