Mediacle Limited
- Founded
- 2013-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
- info@mediacle.com
- Phone
- +44 757-4688777
Founded in 2013 in London, Mediacle Limited is a vertically integrated iGaming affiliate marketing and digital services provider. The company develops proprietary software platforms including MAP (Marketing Automation Platform) for affiliate tracking and commission management, iGAP for game aggregation, and TAP for ticketing automation. It also operates two affiliate networks, Excel Affiliates and Galaxy Affiliates, which together access over 5,000 affiliates. Mediacle offers a full spectrum of digital marketing services such as SEO, PPC, social media, email, and SMS campaigns, along with web and mobile app development, design, and animation. The company serves over 150 clients globally and employs between 60 and 80 staff. Mediacle Limited is part of the Swedish-listed Mediacle Group AB, which reported net sales of approximately 14.4 million SEK in Q1 2026 with a 42% EBITDA margin. The company has received multiple industry award nominations, including EGR B2B Awards and iGB Awards, for its affiliate software and marketing programmes.
Detailed Review
History and Founding
Mediacle Limited was founded in 2013 by Santosh Jain in London. The company started as a small affiliate marketing agency with just four employees and a single client. Over the years, it expanded its offerings to include proprietary software platforms and additional marketing services, evolving into a full-service provider for iGaming operators.
Business Model
Mediacle operates on a vertically integrated model, combining technology, traffic generation, and creative services. The company generates revenue through software licensing (MAP, iGAP, TAP), affiliate commissions from its networks (Excel Affiliates and Galaxy Affiliates), and fees for digital marketing campaigns. By offering both technology and a ready source of player leads, Mediacle positions itself as a one-stop shop for iGaming operators.
Products and Platforms
The core software suite includes MAP (Marketing Automation Platform) for affiliate tracking and commission management, iGAP (Gaming Aggregator Platform) that aggregates content from multiple game providers, and TAP (Ticketing Automation Platform) for customer support. Additionally, Mediacle runs two affiliate networks: Excel Affiliates and Galaxy Affiliates, which together give access to traffic from more than 5,000 affiliates. The company also provides SEO, PPC, social media, email, and SMS marketing, as well as web and app development services.
Market Position and Awards
Mediacle serves over 150 clients ranging from startups to large operators. The company has been a finalist in several industry awards, including EGR’s Best Affiliate Program (2016–2019) and Best Affiliate Software (2017–2019), as well as iGB’s Best Tech Affiliate (2022). Its parent company, Mediacle Group AB, is listed on a Swedish exchange and reported strong financials in Q1 2026, with net sales of around 14.4 million SEK and an EBITDA margin of about 42%.
Recent Developments
Mediacle continues to invest in its software platforms and affiliate network growth. The company maintains a relatively flat organisational structure and emphasises innovation and affordability. As of the latest available information, the team size is between 60 and 80 employees.
Key Products
MAP™ (Marketing Automation Platform)
iGaming affiliate marketing software for tracking, commissions, and reporting.
iGAP (Gaming Aggregator Platform)
API-based aggregation of casino games from multiple providers.
TAP (Ticketing Automation Platform)
Automated customer support and ticketing system for iGaming operators.
Excel Affiliates
Affiliate network generating player leads for iGaming brands.
Galaxy Affiliates
Second affiliate network with access to traffic from 5,000+ affiliates.
Offices & Headcount
70 employees (approx.)