Medialive Casino Ltd.

History & Founding

Medialive Casino Ltd. was founded in 2005. The company holds a European licence from the Malta Gaming Authority (formerly Malta Lottery and Gaming Authority). In 2016, it entered the Italian market through a partnership with Microgame, integrating its live games onto that platform alongside Evolution Gaming and NetEnt. The company underwent a strategic rebrand in 2019, with its consumer-facing live casino platform renamed LiveG24, while the B2B corporate identity remained Medialive Casino Ltd.

Business Model & Products

Medialive operates as a B2B software provider, covering both live dealer and random number generator (RNG) games. Its core platform includes Live Roulette (multiple variants with HD streaming and interactive betting), Live Blackjack (standard and VIP tables with side bets), Live Baccarat (classic and speed versions), and Live Poker (casino-style variants such as Casino Hold’em). The company also offers a portfolio of RNG slots and table games for operators seeking non-live content. The platform is delivered via a proprietary software stack that supports desktop and mobile play through a responsive HTML5 interface. Services include custom integration, studio setup in land-based casinos, and full white-label site development.

Technology & Licensing

The platform uses high-definition streaming with low latency and a full-touch interface for mobile users. Medialive’s Malta Gaming Authority licence allows it to operate in regulated European markets and other jurisdictions recognising MGA standards. The company has demonstrated integration with third-party aggregators, notably its partnership with Microgame.

Market Position & Partnerships

Medialive positions itself as an “all-round partner” for live casino solutions, competing with major providers such as Evolution Gaming and NetEnt but focusing on customisable platforms. Its partnerships include an exclusive deal with Bestgoldbet to install live games in land-based casinos, and a long-standing arrangement with Microgame in Italy. The company does not publicly disclose headcount but has maintained a well-established presence in the industry through multiple partnership announcements.

Recent Developments

In 2019, the consumer brand LiveG24 was launched. No major mergers, acquisitions, or strategic shifts have been publicly reported since then. The company continues to market its B2B software under the medialivecasino.com domain.