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Founded
2007-01-01 in Australia
Headquarters
Level 1, 307 Queen Street, Brisbane 4000, Australia
Phone
+61 7 3112 5014

MyAffiliates is a market-leading affiliate marketing and tracking software platform purpose-built for high-volume verticals such as iGaming, sports betting, Forex, binary options, and lottery. Founded in 2007 by Steven Harris, the company provides operators with a flexible, transparent, and reliable solution to run their own in-house affiliate programs. The platform’s core capabilities include multi-tier and multi-channel tracking, close-to-real-time reporting, flexible commission structures (revenue share, CPA, CPL, hybrid), and comprehensive affiliate CRM tools. With over 300 satisfied clients across the globe and a 99.9% uptime track record, MyAffiliates is used by operators ranging from single-brand sportsbooks to multi-brand gaming groups. The software is fully customizable, supports multi-language and multi-currency, and integrates with third-party creative tools such as Bannerflow and Connextra. MyAffiliates' client base includes notable names such as VistaGaming Affiliates Network, Winning Poker Network (WPNAffiliates), and PAF. The company maintains support teams in Australia and Malta and continues to evolve its feature set based on direct industry feedback, making it a trusted partner for operators seeking to scale their affiliate programs with confidence. In June 2026, MyAffiliates published a roundup newsletter highlighting new client launches and award wins, reflecting its ongoing growth and industry recognition.

Detailed Review

History & Founding

MyAffiliates was established in 2007 by Steven Harris, who had previously developed similar software solutions in other industries. The company’s initial focus was on the iGaming and Forex sectors, providing operators with an in-house alternative to third-party affiliate networks. Over the subsequent decade, the platform expanded to support sports betting, lottery, and binary options, while building a reputation for reliability and customisation. By 2026, the company had served over 300 clients and achieved award-winning status in the affiliate marketing technology space.

Products & Platform

MyAffiliates is a cloud-based affiliate management platform hosted on Amazon Web Services (AWS). Its key modules include:

- Affiliate Management – Multi-tier and multi-channel tracking, flexible commission structures (revenue share, CPA, CPL, hybrid), close-to-real-time reporting, affiliate communication and CRM tools, multi-language and multi-currency support, and performance dashboards. - Customer Management – Detailed player dashboards, conversion tracking, bulk management, and customer lifecycle insights. - Media Management – Creative hosting, integrations with Bannerflow and Connextra, easy uploads, and campaign control. - Advanced Reporting – 20+ pre-built reports with filtering by country, device, media type, traffic source; custom report development. - Commission Plans – Support for tiered/volume-based incentives and flexible payout structures. - Scalability & Uptime – AWS-based dynamic resource scaling, integrated CDN for fast media delivery, 99.9% uptime. - Support – 24/7 global support teams based in Australia and Malta with SLA guarantees.

Market Position

MyAffiliates competes with platforms such as impact.com, PartnerStack, and Systeme.io, but differentiates itself through its deep focus on iGaming and high-volume industries. The platform is also utilised for sports betting affiliate programs, as detailed in a dedicated user guide by Post Affiliate Pro. The company’s transparent pricing model (one-time setup fee plus fixed monthly subscription, no hidden costs) and inclusion of all new features automatically have been cited as competitive advantages.

Awards & Recognition

MyAffiliates has been recognised as an award-winning affiliate platform, though specific award names are not disclosed. The June 2026 newsletter mentions recent award wins.

Recent Developments

In June 2026, MyAffiliates published a monthly roundup newsletter highlighting new client launches and award wins. The company continues to release feature updates based on client feedback and market trends.

Key Products

  • MyAffiliates Platform

    Core affiliate marketing software for iGaming, Forex, sports betting, and lottery operators. Features multi-tier tracking, flexible commissions, real-time reporting, and CRM.

  • Affiliate Management Module

    Manages affiliates with multi-tier and multi-channel tracking, commission structures, communication tools, and performance dashboards.

  • Customer Management Module

    Tracks customers with detailed dashboards, conversion tracking, and bulk management.

  • Media Management Module

    Hosts and manages creative assets, integrates with Bannerflow and Connextra, and supports custom campaigns.

  • Reporting & Analytics

    20+ pre-built reports with advanced filters; custom report development available.

  • Commission Engine

    Supports Revenue Share, CPA, CPL, hybrid models, with tiered and volume-based incentives.

Key Persons

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