NG International, Ltd. (NeoGames)

History

NeoGames was founded in 2005 as the first vendor dedicated entirely to electronic scratch‐card games, quickly becoming a pioneer in the eInstant lottery category. The company grew by securing contracts with state‐run lotteries across Europe, North America, and Asia. In 2014, the iLottery business was spun off from Aspire Global to form NeoGames S.A., incorporated in Luxembourg but with operational headquarters in Tel Aviv, Israel. Founding shareholders Barak Matalon and Aharon Aran held significant stakes in both entities, a structure that later facilitated a strategic reunion.

Business Model

NeoGames operates as a B2G (business‐to‐government) and B2B partner, offering turnkey iLottery solutions that cover platform development, game content, payment processing, risk management, player‐relationship management, and marketing optimization. The company generates revenue through license fees, revenue‐sharing agreements, and managed‐services contracts with lottery organizations. Its integrated technology stack allows operators to manage online, mobile, and retail channels from a single platform.

Products and Platforms

The core product is the NeoSphere platform, a centralized player‐account management and marketing system for iLottery. NeoGames Studio produces over 440 eInstant titles, while Wizard Games (acquired via Aspire Global) develops online casino slots and table games. Pariplay provides a content‐aggregation platform that integrates third‐party games, and BtoBet offers a sportsbook platform certified in multiple regulated markets. Aspire Global’s B2B services add compliance, payment processing, and fraud management capabilities.

Market Position

NeoGames serves 28 global lottery customers and has a strong presence in Europe, North America, and Latin America. The company competes with other iLottery specialists like IGT and Scientific Games, but distinguishes itself with a dedicated focus on eInstants and a fully integrated iGaming suite. Its acquisition by Aristocrat Leisure in 2024 positions it within a larger gaming ecosystem, giving it access to Aristocrat’s land‐based casino content and distribution network.

Recent Developments

In April 2024, Aristocrat Leisure completed its acquisition of NeoGames for approximately $1.2 billion, making NeoGames a standalone unit within the newly formed Aristocrat Interactive digital division. CEO Moti Malul was appointed to lead Aristocrat Interactive. The combined entity plans to expand iLottery leadership and integrate Aristocrat’s land‐based content into digital offerings, while growing regulated iGaming markets.