NOVOMATIC Americas

Company Background & History

NOVOMATIC Americas was formed in 2012 as the North American and Caribbean subsidiary of NOVOMATIC AG, a global gaming powerhouse founded in 1980 by Austrian industrialist Professor Johann F. Graf. The parent company, with 2015 revenues exceeding €3.9 billion, exports to more than 130 markets and operates subsidiaries in approximately 50 countries. The Americas division was established to bring NOVOMATIC's proven gaming equipment to the highly regulated U.S., Canadian, and Caribbean markets. Since its founding, the subsidiary has steadily expanded its product portfolio and distribution networks, becoming a recognized player in tribal and commercial casino sectors.

Business Model

NOVOMATIC Americas operates purely as a supplier and technology partner, not a casino owner. Its revenue is generated through the sale and lease of gaming machines, management systems, cash-handling hardware, and online gaming platforms. The company also earns recurring fees from linked progressive jackpot systems and ongoing software licensing. Its customer base includes tribal casinos, state lotteries, commercial casino operators, and regulated online gaming licensees.

Products & Platforms

The company offers a comprehensive omni-channel portfolio covering both physical and digital gaming. Key products include Class III slot machines in the Skyline cabinet series, VLT/VGT solutions for lottery markets, electronic table games (e.g., automated blackjack, roulette, baccarat), management systems (NOVOMATIC CMS) and cash management technology (TITO systems), and online/mobile gaming through an RGS platform. Notable branded game series include Street Smart (high-volatility urban-themed slots) and Ultimate POTS Frenzy (wide-area progressive with Pot of Gold bonus rounds). The company has recently introduced new linked progressive innovations that connect machines across multiple properties for larger jackpots.

Market Position & Licensing

NOVOMATIC Americas competes with major suppliers like IGT, Scientific Games (now Light & Wonder), Aristocrat, and Ainsworth in the North American gaming market. The parent group holds gaming licenses in numerous jurisdictions; the Americas division is compliant with tribal gaming compacts, state lotteries, and commercial casino regulatory bodies. The company does not directly own or operate casinos but serves as a technology partner. Its market presence is strongest in tribal casinos and provincial lottery markets in Canada.

Leadership & Key People

The subsidiary is led by Jakob Rothwangl, Managing Director of NOVOMATIC Americas. Under his guidance, the company has focused on introducing innovative linked progressive systems, expanding partnerships, and building momentum at industry events such as the Indian Gaming Association (IGA) trade show.

Recent Developments (2025–2026)

In 2025–2026, NOVOMATIC Americas has been active in trade show expansions and partnership announcements. At IGA 2026, the company previewed new linked progressive technologies under its “Future, Illuminated” theme. It also extended its distribution agreement with Apex Pro to cover North America and the Caribbean. Additionally, a multi-year distribution partnership was signed with R2 Gaming, Inc. (Burlington, Ontario) to broaden its reach in the Canadian market. The company plans to debut additional innovations at G2E Asia 2026. These moves signal a strategic push to increase market share in the growing North American gaming industry.