- Founded
- 2022-01-01 in Malta
- Headquarters
- St Julians, Malta
- sales@octoplay.com
Octoplay is a privately held, Malta-based online casino games developer and aggregator, founded in October 2022. The company has rapidly established itself as a significant B2B supplier, developing its own portfolio of slot games and delivering them through a proprietary Remote Gaming Server (RGS) platform. Unlike many new entrants, Octoplay prioritises player enjoyment and "fun" over graphics or mathematics, describing its mission as "smashing through all previous standards of player enjoyment." With a team of 51–200 employees, Octoplay has scaled aggressively, securing licenses in over 17 regulated markets globally, including the UK, Sweden, Ontario, Denmark, Michigan, Greece, Romania, and multiple Latin American jurisdictions. The company’s product suite includes approximately 80 video slots, ranging from original IP titles like "Pearly Shores" and "Heavy Anchor" to branded content, including a series based on Elvis Presley™. Octoplay also offers custom game development for operator partners, as demonstrated by its bespoke "Jackpot Blitz" jackpot system and exclusive Coral-branded titles for Entain. As of 2025, Octoplay has entered the US market through a partnership with BetMGM in New Jersey and Michigan, with further expansion into Alberta, Canada, planned. Octoplay operates under the legal entity Gameshop Limited (and its affiliates Gameshop Malta Limited and Gameshop Americas).
Detailed Review
History & Founding
Octoplay was founded in October 2022 with the singular goal of creating the world's best online slot games. The company operates under the legal trading name "Octoplay," with its primary operating entity being Gameshop Limited, registered in the UK, and Gameshop Malta Limited handling key licensing and distribution. The company’s earliest activities focused on developing its proprietary RGS platform and building a game studio capable of producing high-quality, original content.
Licensing & Market Expansion
Unlike many start-ups that focus on a single region, Octoplay pursued a multi-jurisdictional licensing strategy from the outset. It holds a Corporate Group Critical Gaming Supply license from the Malta Gaming Authority (MGA/CRP/981/2022), a UK Gambling Commission license (000-061756-R-336614-001), and licenses from the Romanian National Gambling Office, the Hellenic Gaming Commission, Spelinspektionen (Sweden), the Alcohol and Gaming Commission of Ontario, the Spillemyndigheden (Denmark), and the Michigan Gaming Control Board. This regulatory portfolio has enabled the company to launch in 17+ regulated markets spanning Europe, North America, and Latin America. In North America, Octoplay made its US debut via BetMGM in New Jersey and Michigan in 2025, and has secured a conditional license to launch in Alberta once the province’s regulated iGaming market opens.
Products & Platform
Octoplay’s core offering is its proprietary RGS (Remote Gaming Server) platform, which allows operators to integrate its entire game portfolio quickly. The company’s game library consists of approximately 80 video slots, produced across multiple in-house studios. Key titles include: "Pearly Shores," "Heavy Anchor," "Hot Harvest," "Disco Dive," and "Blazing Touch." Octoplay also offers a "Smash" game category, which appears to be a unique branded mechanic (e.g., "Jackpot Blitz"). The company has moved beyond simple distribution into custom content creation; for Entain, it developed a dedicated "Jackpot Blitz" jackpot system, four bespoke games in 2025 (including a Coral-branded title and an Elvis Presley™-themed slot that launched exclusively via BetMGM in the US), with two further custom projects in development.
Partnerships & Growth
Octoplay has formed strategic partnerships with major operators, including Soft2Bet (for European distribution), Entain (for global expansion across 11+ markets), Paf (for Nordic expansion), and BetMGM (for US market entry). The partnership with Entain has been particularly significant, with Entain’s Global Gaming Director, Obdulio Bacarese, praising Octoplay’s "creative ambition and operational speed." Octoplay’s Elvis Presley™ game series was voted in the top 3 for IP-Led Games & Crossovers by top operators in GamblingIQ’s "The Lucky 7" 2026 edition, indicating strong market recognition.
Key Products
Proprietary RGS Platform
A remote gaming server that delivers Octoplay’s games to operators, marketed as a leading platform for scale and integration.
Jackpot Blitz
A customised progressive jackpot system developed exclusively for Entain’s global brands.
Elvis Presley: Viva Las Records
An exclusive branded slot game launched through BetMGM in the U.S., part of a series of Elvis Presley-themed games.
Pearly Shores
A slot from Octoplay’s in-house portfolio featuring varied mechanics and themes.
Heavy Anchor
A slot from Octoplay’s in-house portfolio.
Hot Harvest
A slot from Octoplay’s in-house portfolio.
Disco Dive
A slot from Octoplay’s in-house portfolio.
Blazing Touch
A slot from Octoplay’s in-house portfolio.
Bespoke Operator Games
Custom-developed slot titles for partners such as Coral (Entain) and BetMGM, including the Elvis series.
Octoplay RGS Platform
Proprietary Remote Gaming Server that delivers Octoplay’s entire game portfolio to operators.
Elvis Presley™ Game Series
A licensed slot series based on the Elvis Presley brand, which debuted exclusively via BetMGM in the US.
Coral-branded Titles
Bespoke slots developed exclusively for Entain’s Coral brand in 2025.
Smash Games
A unique category of Octoplay’s slots featuring distinctive mechanics (e.g., "Jackpot Blitz Smash").
Offices & Headcount
125 employees (approx.)
Key Persons
- Carl Ejlertsson
Founder (non-executive role)
Notable past members
- Ralitsa Georgieva — Director of Business Development
