PANDA Interactive
- Founded
- 2016-01-01 in United States
- Headquarters
- Las Vegas, Nevada, United States
PANDA Interactive (formerly SportsCastr Inc.) is a privately held B2B technology company headquartered in Las Vegas, Nevada, that develops next‑generation interactive video and sports‑betting platforms for sportsbooks, sports media, leagues, and betting affiliates. Founded in 2016, the company rebranded as PANDA Interactive in 2021, unifying its product suite under a single brand built to “ignite revenue and engagement.” The company’s flagship product, PANDA Studio, is an enterprise‑grade “Watch & Bet” platform that enables live and on‑demand video streaming enhanced with real‑time, actionable betting odds, social interaction, and in‑stream commerce. A complementary solution, PANDA CUB, uses AI to automatically scan editorial content for betting‑related keywords and enrich it with geo‑targeted affiliate links and odds from major sportsbooks. PANDA Interactive holds a portfolio of U.S. patents covering its interactive streaming and wagering technology and is licensed as an online sports‑betting vendor/supplier in more than half a dozen states. The company has formed long‑term partnerships with organizations such as The Basketball League (TBL), Basketball Super League (BSL), Ukrainian Premier League (UPL), and Pro League Network. PANDA is backed by a notable group of advisors and investors, including the late NBA Commissioner Emeritus David J. Stern. The team size is estimated between 11 and 50 employees.
Detailed Review
History & Business Model
PANDA Interactive began in 2016 as SportsCastr, a live‑video social platform, before pivoting to a B2B model in 2021 and rebranding. The company now focuses on providing interactive streaming and betting integration technology to sportsbooks, media companies, and leagues. Its revenue model includes subscription fees, platform licensing, pay‑per‑view, in‑stream microtransactions, merchandise sales, native advertising, and affiliate revenue sharing through PANDA CUB.
Core Products
PANDA Studio is the flagship “Watch & Bet” platform, offering live and on‑demand video with real‑time betting odds, chat, polls, and clickable graphics. It supports multiple monetization options and can be deployed as a white‑labeled branded channel or an embeddable smart player. PANDA CUB is an AI‑driven AdTech tool that scans articles for betting keywords and automatically inserts real‑time odds and affiliate links. The underlying SocketVision Engagement Engine (SEE) ingests data from any source and renders it as interactive overlays on video streams.
Market Position & Competition
PANDA competes with larger players like Sportradar and Genius Sports in the sports betting data and streaming space. In 2024, PANDA filed a patent infringement lawsuit against both companies, asserting its foundational patents covering interactive streaming and wagering. The company holds multiple U.S. patents (including 10,425,697; 10,805,687; 11,039,218; 11,356,742; 11,770,591; 11,870,888; and 12,389,080) and is licensed as a sports‑betting vendor in several states.
Partnerships & Clients
Notable partnerships include The Basketball League (TBL), Basketball Super League (BSL), Ukrainian Premier League (UPL), Pro League Network (SlapFIGHT Championship, World Putting League), USA TODAY Sports Media Group, Professional Fighters League, and First and Pen. Renewals with TBL in 2025 and BSL in 2024 demonstrate long‑term trust. The company also serves betting affiliates and sports media outlets.
Regulatory & Compliance
PANDA operates under stringent regulatory compliance as a licensed online sports‑betting vendor/supplier in multiple U.S. states. Its technology is designed to meet state‑by‑state geo‑targeting and data privacy requirements.
Recent Developments
In 2024, PANDA Interactive filed a lawsuit against Sportradar and Genius Sports for patent infringement, signaling an aggressive defense of its intellectual property. The company continues to expand its patent portfolio and state licenses, positioning itself as a key innovator in the interactive streaming and betting space.
Key Products
PANDA Studio
Enterprise-grade 'Watch & Bet' platform for live and on-demand video streaming with integrated real-time betting odds, chat, polls, social content, and clickable graphics. Supports paywalls, microtransactions, merchandise sales, and native ads.
PANDA CUB
AI-driven AdTech solution that automatically scans editorial content for betting-relevant keywords and enriches it with real-time odds and geo-targeted affiliate links from major sportsbooks.
SocketVision Engagement Engine (SEE)
Backend technology that rapidly ingests and contextualizes data from any source via ultrafast socket connections and renders it as interactive overlays on video streams.
Branded Channel
White-labeled interactive streaming environment for clients to deploy on owned-and-operated platforms, including full OVP, scheduling, and engagement tools.
Smart Player
Embeddable interactive video player that can be placed on unlimited external websites and apps, containing all features of the Branded Channel.
Custom Solutions
Tailored interactive-streaming deployments for verticals such as iGaming, sports, finance, music, shopping, and faith, with selectable panels and features.
Offices & Headcount
30 employees (approx.)
Key Persons
- Kevin April
Chief Executive Officer (CEO)